Comments on: Of CMOs Cutting Ad Budgets: 67% Reduce Traditional, 47% Increase Social Media Spend

By: George

George — Fri, 24 Jul 2009 16:49:39 +0000

Wondering how the survey has missed out on mobile advertising.. This area of marketing is steadily increasing and one of the most targetted veapons of modern day marketeers! And the ad spend is increasing day by day in this channel. George's last blog post..Benefits of Sending Bulk SMS

By: Forrester: 71% of CMO Budgets Falter, Social Media on the Rise « Real-Time: Sales Leads, Advertising, Research

Wed, 15 Jul 2009 17:57:17 +0000

[...] channels have seen the most significant cuts, writes Marketing Pilgrim. Of CMOs who have had their budgets cut, 61% have reduced spending on TV, radio, [...]

By: Dean

Dean — Tue, 07 Jul 2009 19:18:58 +0000

Considering that most companies have probably spent close to nothing on Social Media I would take the “47% plan on increasing their spend in this area!” with a grain of salt.

By: jlbraaten

jlbraaten — Tue, 07 Jul 2009 18:34:12 +0000

This great news for Internet marketers everywhere. Now, if there was only a sure-fire way to open the offline community's eyes to the world of online.... jlbraaten's last blog post..New Website ROI Tips: Online Goal Setting

By: April

April — Tue, 07 Jul 2009 16:37:32 +0000

More troubling in these statistics is the drop in marketing headcount. I'd be interested to see if CMO's think that managing social media takes less headcount than traditional media or are they simply looking to consultants to run social media initiatives (a recipe for failure in my opinion)? A April's last blog post..VC Pitch Template