Comments on: Online Ad Spending Going Up; The Rest Not So Much

By: How Can an Business Advertising Help your business ? | Online Internet Business Advertising

Wed, 15 Jul 2009 13:16:00 +0000

[...] Online Ad Spending Going Up; The Rest Not So Much (marketingpilgrim.com) [...]

By: 10thDegree Advertising

10thDegree Advertising — Fri, 10 Jul 2009 23:33:25 +0000

The ability to target a specific audience, with a guaranteed ROI, and accurate campaign tracking, gives online advertising a cost effective edge, especially when advertising budgets are tight.

By: Adam Lehman

Adam Lehman — Wed, 08 Jul 2009 20:06:20 +0000

Great questions posed here Frank, thanks for starting the dialogue. Online advertising will continue to increase its share of ad spending, because that’s where consumers are dedicating their time and attention, and because companies like ours (Lotame) are making it possible for brands to reach the right consumers with the right message more efficiently than is possible through any other form of media. As you point out, marketers continue to struggle with identifying brand-based metrics to validate their increased spending online. In working with forward-thinking agencies and brands, we address these concerns by measuring and delivering value “beyond the click” – driving favorability, intent and engagement. Innovations in the form and substance of creative units and campaign structures will also help to accelerate the continued shift of ad dollars online. Tough to predict precise future allocations across forms of media (especially since all types of media are becoming interactive and online) – but no question that the steady shift of ad budgets that began fifteen years ago will continue, as marketers invest to reach and engage consumers where they are – in social media and elsewhere online.

Adam Lehman
COO, Lotame

By: Sarah L Tipton

Sarah L Tipton — Wed, 08 Jul 2009 15:42:58 +0000

Add mobile marketing to ANY ad campaign through use of text “keywords.” When consumers text your keyword seen on the online, print, billboard, or radio ad…you immediately engage a member of your target audience. Use multiple keywords….one for each radio ad….to generate tracking data to find out which are most effective. Use mobile marketing because people are not always at their computer or in their email….but they never leave home without their mobile phones. Very inexpensive & efficient method of connecting with interested consumers who have “opted in” to the mobile marketing by their text…at their convenience!

By: Buy Advertising

Buy Advertising — Tue, 07 Jul 2009 17:38:03 +0000

Ironically, this trend hasn’t made it any easier for me to find a job selling online advertising. It really just made everybody flood into my niche. So, I ended up getting a job in print. And, print was supposed to be dead.

By: Fred Roberts

Fred Roberts — Mon, 06 Jul 2009 20:34:06 +0000

Frank, Being a 'Newbie' my marketing efforts right now are focused on what I feel (and hope!) are legitimate methods that are free until I get a better understanding of everything before I start throwing money around, Thanks! Fred Fred Roberts's last blog post..Know And Avoid The Problems Of PLR Material