You know how they say “Timing is everything”? Well, apparently so does Google. Less than a week after the head of Dow Jones whines about Google sucking newspapers’ lifeblood like a vampire (no, seriously, he said that), Google helpfully instructs news publishers on how to share their videos with the search giant.
Thankfully, unlike many newspapers, most news video publishers seem to be a little more “with it.” Google is asking them to become YouTube Partners. In exchange for their original, professional content, Google says its partners gain (emphasis added):
- Featured Premium Placement. YouTube news partners receive featured placement on the YouTube news page, youtube.com/news, where we feature news videos from partners related to the top news stories on Google News. In addition, if you allow your videos to be embedded, they’ll be eligible to appear on Google News, which means additional exposure to all Google News users.