Marketing Pilgrim

Did you understand the title of this post? Well, if you had installed the new Google Toolbar for Internet Explorer, you would have been able to automatically translate it to: “Google’s Toolbar Now Includes Automatic Language Translation.”

The official announcement suggest some pretty handy features:

If you go to another page in the same language, you will continue to see translations rather than have to translate one page at a time. And if the page has dynamic content, like Google Reader, you will get translations in real-time. Finally, if you frequently translate pages in the same language, Toolbar will let you translate that language automatically without any extra clicks in the future.

Right now, translation is available for over 40 languages and a Firefox version is coming soon.

Looks like Twitter is not looking the other way as much these days. TechCrunch reports that there is some concern at the social networking company that developers are using the term ‘Tweet’ too much. Twitter, in fact, is claiming that the use of that trademark in the naming of any third party app is something they are ‘uncomfortable’ with. Here is an e-mail that was passed along to the TechCrunch folks relating to the subject.

Hi,

Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our own?

Thanks,

For a while now there has been a lot of talk of the new and improved Yahoo. Since Carol Bartz took over as CEO there has been a more hopeful buzz around the company than back in the days of Jerry Yang.

One nagging question that keeps coming up is “What is Yahoo these days?”. Kara Swisher over at the WSJ’s All Things Digital has been keeping a watchful eye on this process. She has had some interesting conversations with Bartz and now tells of the latest addition to the team that will be leading the Yahoo of the future, Penny Baldwin.

Baldwin became an official Yahoo exec, as SVP of global integrated marketing and brand management.