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It’s kind of hard for me to report on Click Forensics without being biased–I’ve long maintained that click fraud will simply be one of many "costs" associated with paid search and is therefore a non-issue. So, you should keep that bias in mind, when reading the following:
Click Forensics’ reports may put them out of business.
Maybe I’m being extreme, but when Click Forensics first launched its Click Fraud Index, it was able to report on massive amounts of click fraud and likely attract many new clients as a result. Four years on, I hardly ever hear anyone–outside of Click Forensics–claim click fraud to be a major issue–and the latest index suggests the same.
For the second straight quarter–and year over year–the click fraud rate declined:
You can’t always get what you want
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Baidu is the search engine of choice for China, at least for now. 
Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid. The real fact of the matter is that most of the world is confused by Twitter. Fortunately, Biz and the boys (and girls) at Twitter are recognizing this fact and are taking steps to remedy the situation.
