Comments on: Search Ads Less Helpful than TV, Newspaper

By: Google Cracking Down on AdWords Scams | Web 2.0 Promotions

Google Cracking Down on AdWords Scams | Web 2.0 Promotions — Tue, 07 Jul 2009 05:56:51 +0000

[...] seen the “Make Money on Google” ads floating around the Internet these days. (Or maybe not. . . .) The banner ads are one thing (I think most of us know to take them with a grain of salt). [...]

By: Search Engine Marketing News - July 6, 2009

Search Engine Marketing News - July 6, 2009 — Mon, 06 Jul 2009 14:52:46 +0000

[...] Search Ads Less Helpful than TV, Newspaper # 37% said television ads were most helpful in purchase decisions # 18% said newspaper ads # 14% said search engine ads # 3% said radio ads # 1% said Internet banner ads [...]

By: Jonathan Renker

Jonathan Renker — Sun, 05 Jul 2009 16:06:53 +0000

Unfortunately, TV ads a a stranglehold on mass marketing – so it’s the most recognizable. That’s why I think the response for TV was so high. Besides, there are multiple influences on a purchase decision. I think Harris flawed the survey from the start with their generalized question. I’d be curious to know if someone indicated TV, what the product was and why the TV ad influenced that decision.

Truth would be more like TV might have given the awareness and other mediums reinforcement – with no single medium directly influencing the purchase – unless DR was involved with a special offer.

As a side note, newspaper ads? When was this survey taken, 1984? (I know it’s recent) Are there any newspapers left? Seems for newspaper to spike so high, the demo for this survey was over 60.

By: mark harrison

mark harrison — Sun, 05 Jul 2009 07:30:11 +0000

I have to say I get a much better response from newspaper ads in that I actually get more buyers than tire kickers. My internet campaigns (Both organic and PPC) have really tanked in the last few months and I seem to be peddling faster just to stay still. It is becoming very labor intensive and I'm not sure that it is a great investment of my time anymore. mark harrison's last blog post..Guarantor Credit

By: Jaan Kanellis

Jaan Kanellis — Sat, 04 Jul 2009 16:36:11 +0000

I completely disagree with these results. Jaan Kanellis's last blog post..Hey Dennis Kneale, Bloggers Do Not Equal Anonymity, Duh

By: Cory Huff

Cory Huff — Fri, 03 Jul 2009 19:24:16 +0000

I’m highly skeptical of those responses. I believe people were being honest, but after all of the studies that I’ve read that show eye scanning behavior and how people don’t recognize search ads as ads, I think those numbers are way off the mark.

Good for TV ad sales reps though.

Last point: if search marketing was that ineffectual, where the heck do all those sales come from?