Comments on: Search Marketing Spend to Double & Take 59% Share of Online Marketing Budgets!

By: George

George — Fri, 24 Jul 2009 16:45:20 +0000

SEO is a long term activity whereas PPC gives you immediate results. However, it is a fact that both are required equally for a business to remain competitive. Search engines and internet is the biggest media to share information and hence both the activities are complementary to each other. George's last blog post..Benefits of Sending Bulk SMS

By: Don

Don — Sat, 18 Jul 2009 21:46:51 +0000

PPC spending can be measured almost instantly. On the other hand, SEO is harder to quantify. The returns are different.

By: sue

sue — Fri, 10 Jul 2009 17:34:38 +0000

whether spending goes up or goes down, what I think is for sure is that accountability will go up! No one has money to burn or media dollars to waste. CMOs are going to be chanting “what’s the ROI?” as frequently as CFOs. Pay-for-performance advertising models will abound across channels. It’s not just about the creative — It’s about what can the creative make people DO?
Clients who use CPA (Cost per Action) affiliate marketing models pay ONLY for the clients they actually acquire, generating true ROI on every marketing dollar invested. It’s highly-targeted, low-risk and high-performance marketing at its best.

By: links for 2009-07-09 « Becky McMichael’s PR Balancing Act

links for 2009-07-09 « Becky McMichael’s PR Balancing Act — Thu, 09 Jul 2009 19:02:48 +0000

[...] Search Marketing Spend to Double & Take 59% Share of Online Marketing Budgets! (tags: business marketing search) [...]

By: Traditional Marketing Budgets Slashed 67%, But SEO & PPC to Double « Astute Marketing

Thu, 09 Jul 2009 13:59:41 +0000

[...] report, but the details actually came from a blogger I read occasionally. The details are covered in this blog article and this one. Explore posts in the same categories: Google Adwords, Marketing, PPC, SEM, [...]

By: Sikander Ali

Sikander Ali — Thu, 09 Jul 2009 13:38:27 +0000

Search marketing will lead always. Natural search has strong part for a committed & in-expensive user, so SEO will be play a great role. I personally believe that market may cross above these figures.

By: Search Marketing Spend to Double & Take 59% Share of Online Marketing Budgets!

Thu, 09 Jul 2009 03:25:25 +0000

[...] Wednesday, July 8th, 2009 by Andy Beal Search Marketing Spend to Double & Take 59% Share of Online Marketing Budgets! As a follow-up to yesterday’s gloomy prediction for traditional advertising spend, I have some salt to pour on the wounds: “…cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, [and] a publisher awakening…” So says Forrester analyst Shar VanBoskirk in a new five year interactive marketing forecast. In fact, a whopping 60% of marketers plan to take money away from traditional marketing and spend it on interactive ads instead. And, if you’re a search marketer, Forrester has great news for you! As much as 59% of that interactive spend will go towards SEO and PPC, with both niches likely to double in size over the next 5 years! Found: http://www.marketingpilgrim.com/2009/07/search-marketing-spend-to-doub le-take-59-share-of-online-mar… [...]

By: PR, Public Relations & communications news and features

PR, Public Relations & communications news and features — Wed, 08 Jul 2009 18:13:16 +0000

[...] published some interesting research on the future plans of marketing managers which you can read here. The one point that I thought was of most relevance to PR people was "60% of marketers plan to [...]

By: DrEnSh

DrEnSh — Wed, 08 Jul 2009 17:36:09 +0000

However, SEO has a higher ROI, the results of PPC can be shown immediately. I think this is why companies prefer PPC instead of SEO.

By: SEO & PPC budgets set to double by 2014

SEO & PPC budgets set to double by 2014 — Wed, 08 Jul 2009 14:35:22 +0000

[...] Via Marketing Pilgrim [...]

By: Will Scott

Will Scott — Wed, 08 Jul 2009 14:26:53 +0000

@Andy, true, true.

I recall story of a small local hospital CEO who insisted on prime-time placement during MacGuyver (to help place the date).

There was almost no demographic match but … wait for it…

The CEO always watched MacGuyver

Will

Will Scott’s last blog post..Social Media Club of New Orleans 1st Meeting

By: Andy Beal

Andy Beal — Wed, 08 Jul 2009 14:21:53 +0000

@Will – I’m sure the same can be said for PR versus advertising. CMOs love to spend their money based on tangible placements rather than actual ROI.

By: Will Scott

Will Scott — Wed, 08 Jul 2009 14:15:41 +0000

I find this surprising give the differences we've seen in ROI between PPC & SEO. Typically, in a thoroughly managed campaign we see 3-5 times the return for SEO vs PPC. I think that if enterprises understood the ROI the graph would be radically different. Will Will Scott's last blog post..Social Media Club of New Orleans 1st Meeting