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Technorati: Desperate to be a Twit Relevant Again



twratiHow long has it been since we’ve heard about Technorati? When did you last visit the erstwhile-preeminent blog tracking site? And even then, didn’t you get the sense they were going downhill? While that may just be what happens to every media (or blog) sweetheart, Technorati has seen a decline. Many have attributed this to a lack of features, innovation, relevancy of results, etc.

But Technorati is fighting back. With Twitter. Launching today, Twittorati is Technorati’s latest effort to make us think they’re still relevant. The site aggregates the tweets of bloggers in the Technorati Top 100. (They don’t, however, explain why you’d want to do this. Too lazy to read their blogs?)

Twittorati integrates with both Twitter and Technorati, but there’s not a lot of crossover. For example, this pane of the right-most column of the site:

twrati3

I expected the Technorati tags there would segment the Tweets shown by the genre of the blog author—but the tags led straight to the Technorati tag page. (Technorati CEO Richard Jalichandra tells TechCrunch that the capability I wanted is in the works.)

While this might attract some attention for @Twittorati, ultimately I don’t think this is going to help Technorati regain its popularity or find the following it once had.

What do you think? Is Twittorati worth watching? Will it help bring Technorati back to the fore of social media?

  • http://www.marketingpilgrim.com Andy Beal

    Not sure if this is going to help Technorati much, but the post title was epic! ;-)

  • http://www.bigpictureweb.com jlbraaten

    I see what they’re trying to do here, but honestly I expect more. If you’re going to be a big name, provide big services. Add some value… don’t just put two websites on one page.

    jlbraaten’s last blog post..New Website ROI Tips: Online Goal Setting

  • http://longrangewalkietalkie.blogspot.com/ benja

    Dont try to be what your not would be the conclusion.

    benja’s last blog post..Long range walkie talkie

  • http://www.brianchappell.com Brian Chappell

    Am I missing something with this site?

    Next…

    Brian Chappell’s last blog post..Discrete Viral Factors That Cause People To Share Crappy Content

  • http://nathanholland.com Nate Holland

    I don’t think this will help them in any way with Twitter being around and all. If they want to still be “relevant”, they should cook up something new.

    Nate Holland’s last blog post..Social Networking: The Advantages and Disadvantages

  • http://theglowingedge.com Lisa Creech Bledsoe

    I can’t figure out WHAT Technorati’s purpose any more is. I’m wondering if the younger people coming behind us are even aware of it. Why should they be? Great title, btw, I had to click through just to see more!

    Lisa Creech Bledsoe’s last blog post..How I Accidentally Saw Elvis Dead

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  • http://ebanza.com/blog/ Twitter is Taking over

    Twittorati thats classic – This is with its simply easy of use and VERY open source like policy’s including the twitter API (which we use on our site to help our users promote their products) – Twitter is taking over faster than facebook and myspace combined – The concept is simply keep the users happy and the will love your site and stay there – Keep the developer happy and they will market your site to new users for FREE – gotta give it too them twitter is doing it the RIGHT way!

    As for Technorati’s little Twittorati attempt it is just more proof that twitter is taking over!

    Twitter is Taking over’s last blog post..McNair’s girlfriend killed former NFLer before shooting self: police