Posted July 30, 2009 10:17 am by with 11 comments

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I’m excited to announce a much sought after feature to Trackur’s social media monitoring dashboard: sentiment tagging.

I’m often asked why Trackur doesn’t offer the ability to automatically measure the sentiment (positive, negative, neutral) of any discovered item. I typically reply with two reasons.

a). Sentiment analysis combined with an $18 a month price point just don’t go together.

b). Automated sentiment analysis just doesn’t work well.

Well, you can cross the first one off your list as of today. We’ve just added sentiment tagging to all Trackur plans. It allows Trackur users to manually mark the sentiment of any discovered item, sort results by sentiment and–with Corporate plans and higher–export those results to a spreadsheet.

Here’s how it looks:

But wait, how is manual sentiment tagging "the most accurate in the world?" Easy! I stand by my statement that automated sentiment analysis doesn’t work well. Want proof? Take a look at the tools that do offer automated sentiment analysis. You’ll see that they typically allow you to override the automated selection. If it were accurate, why would you need to override it?

The absolute most accurate sentiment analysis in the world is done by you, the user. A computer might have a hard time correctly judging the sentiment of "My Apple iPhone is wicked bad!" but humans don’t!

So, to recap. You can now mark the sentiment of any item discovered by Trackur, view results by said sentiment, and export those results to a spreadsheet and share them with your coworkers or clients!

The best news? We’re keeping the starting price at just $18 a month! And, even our all-singing, all-dancing Agency plan costs thousands less than comparable offerings by other companies.

Now’s the perfect time to take the Trackur 60-second challenge, don’t you think? 😉

  • jlbraaten

    Oh wow this is so shiny. I’ve been using the free tool, socialmention, for a while now, but I seriously question the integrity of their results. Basic filters don’t even work. Anyway, this is some great work in my opinion.
    .-= jlbraaten´s last blog ..The Top 8 Best Free Audio Podcast Downloads on the Web =-.

  • Andy Beal

    @jlbraaten thanks for the positive feedback!

  • Andy Brudtkuhl

    Josh – I just see you everywhere on the web! Small world – even in infinite space :)

    Great updates Andy. When I was working on this same type of platform this was a big hurdle that I didn’t even try to cross. Congratulations!

    @Josh – Trackur is much better than socialmention :)
    .-= Andy Brudtkuhl´s last blog ..Bing Website Optimization =-.

  • MartĂ­n Aberastegue

    So, let me see if I get this… If I have 1000 results on my Trackur dashboard now I can/will have to mark them manually?

    I’m with you on the statement “automated sentiment analysis doesn’t work well”, but I think is easier to just correct a some marks than doing the entire job manually. I think the best thing to do here is to try to make all the analysis automatically and let the users correct the results and use this data to improve our semantic engine.

    Anyway, congrats for the new feature :)
    .-= Martín Aberastegue´s last blog ..Yahoo! y Microsoft llegaron a un acuerdo =-.

  • Andy Beal

    @Martin – fair point.

    For 99% of Trackur users, you’ll only have to manually add sentiment to a few (dozen) items each day–not thousands.

    Also, the bulk of Trackur users would prefer to pay $18 a month and use an intern to do the sentiment tagging, than pay thousands of dollars a month for something that’s automated, but not accurate. :-)

  • MartĂ­n Aberastegue

    I gave another look at the dashboar, you’re sharing the data between users? I mean, if I mark an article as positive when another user see the same article will see the positive mark I did, am I right? (It’s like a colaborative sentiment analysis?)
    .-= Martín Aberastegue´s last blog ..Yahoo! y Microsoft llegaron a un acuerdo =-.

  • jlbraaten

    @Andy Beal It’s my pleasure to leave a little feedback, especially considering all I learn here.

    @Andy Brudtkuhl Great minds must think alike!
    .-= jlbraaten´s last blog ..The Top 8 Best Free Audio Podcast Downloads on the Web =-.

  • Andy Beal

    @Martin – no, it’s unique to your dashboard. The reason being, what you consider positive, may be negative to someone else. :-)

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