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	<title>Comments on: Twitter Gets &#8216;Tweet-itorial&#8217;</title>
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	<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Twitter Wants to Trademark Tweet. Really? Really? — MK Anderson</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77542</link>
		<dc:creator>Twitter Wants to Trademark Tweet. Really? Really? — MK Anderson</dc:creator>
		<pubDate>Fri, 03 Jul 2009 01:45:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77542</guid>
		<description>[...]  Twitter Gets &#8216;Tweet-itorial&#8217;  (marketingpilgrim.com) [...]</description>
		<content:encoded><![CDATA[<p>[...]  Twitter Gets &#8216;Tweet-itorial&#8217;  (marketingpilgrim.com) [...]</p>
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		<title>By: Deirdre Reid</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77531</link>
		<dc:creator>Deirdre Reid</dc:creator>
		<pubDate>Thu, 02 Jul 2009 20:41:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77531</guid>
		<description>Twitter is getting free brand awareness from Tweetie, Tweetdeck, Tw-you name it.... Why give that up? Why have the world think they&#039;re sore sports?

&lt;em&gt;Deirdre Reid&#039;s last blog post..&lt;a href=&#039;http://deirdrereid.wordpress.com/2009/07/01/be-a-renegade-bringing-social-media-to-your-association/&#039; rel=&quot;nofollow&quot;&gt;Be a Renegade ? Bringing Social Media to Your Association&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Twitter is getting free brand awareness from Tweetie, Tweetdeck, Tw-you name it&#8230;. Why give that up? Why have the world think they&#8217;re sore sports?</p>
<p><em>Deirdre Reid&#8217;s last blog post..<a href='http://deirdrereid.wordpress.com/2009/07/01/be-a-renegade-bringing-social-media-to-your-association/' rel="nofollow">Be a Renegade ? Bringing Social Media to Your Association</a></em></p>
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		<title>By: Sean McManus</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77511</link>
		<dc:creator>Sean McManus</dc:creator>
		<pubDate>Thu, 02 Jul 2009 17:35:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77511</guid>
		<description>It&#039;s a tricky one, because you can&#039;t say to people &quot;we&#039;re a platform and we want to be open and have others build apps using our API&quot;, and then start complaining when they use words that describe what they&#039;ve built. Twitter&#039;s success is partly down to its openness, but when you start to see other people&#039;s UIs as competition, you&#039;ve stopped focusing on the platform part and started focusing on the website traffic part. Of course, this all assumes the sites concerned were adding value and not just ripping off Twitter to place ads against it, which would be unreasonable.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a tricky one, because you can&#8217;t say to people &#8220;we&#8217;re a platform and we want to be open and have others build apps using our API&#8221;, and then start complaining when they use words that describe what they&#8217;ve built. Twitter&#8217;s success is partly down to its openness, but when you start to see other people&#8217;s UIs as competition, you&#8217;ve stopped focusing on the platform part and started focusing on the website traffic part. Of course, this all assumes the sites concerned were adding value and not just ripping off Twitter to place ads against it, which would be unreasonable.</p>
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		<title>By: Danny Brown</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77507</link>
		<dc:creator>Danny Brown</dc:creator>
		<pubDate>Thu, 02 Jul 2009 16:46:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77507</guid>
		<description>So, Twitter might ask Tweetdeck and others using the &quot;tweet&quot; prefix or suffix to change their tune?

In that case, will the writer of the song Rockin&#039; Robin ask Twitter to cease and desist using &quot;tweet&quot; too? Or will the makers of Tweety and Sylvester now spark up? Or the makers of the T-37 Tweet trainer aircraft go after Twitter?

Come on, Ev and Biz, don&#039;t make yourselves look foolish here - you weren&#039;t the first to the game with this so make sure you want to go through with it and be prepared for the backlash if you do.

&lt;em&gt;Danny Brown&#039;s last blog post..&lt;a href=&#039;http://feedproxy.google.com/~r/DannyBrown/~3/r1w2F-LrEv4/&#039; rel=&quot;nofollow&quot;&gt;Why Being Yourself is the Only Thing That Matters&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>So, Twitter might ask Tweetdeck and others using the &#8220;tweet&#8221; prefix or suffix to change their tune?</p>
<p>In that case, will the writer of the song Rockin&#8217; Robin ask Twitter to cease and desist using &#8220;tweet&#8221; too? Or will the makers of Tweety and Sylvester now spark up? Or the makers of the T-37 Tweet trainer aircraft go after Twitter?</p>
<p>Come on, Ev and Biz, don&#8217;t make yourselves look foolish here &#8211; you weren&#8217;t the first to the game with this so make sure you want to go through with it and be prepared for the backlash if you do.</p>
<p><em>Danny Brown&#8217;s last blog post..<a href='http://feedproxy.google.com/~r/DannyBrown/~3/r1w2F-LrEv4/' rel="nofollow">Why Being Yourself is the Only Thing That Matters</a></em></p>
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		<title>By: Twitter&#8217;s Tweet Trademark Application in Action &#124; Online Marketing with Jacob Wolfsheimer - WolfTrust.com</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77506</link>
		<dc:creator>Twitter&#8217;s Tweet Trademark Application in Action &#124; Online Marketing with Jacob Wolfsheimer - WolfTrust.com</dc:creator>
		<pubDate>Thu, 02 Jul 2009 16:35:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77506</guid>
		<description>[...] See Frank Reed on how Twitter is &#8220;uncomforable&#8221; with &#8220;the use of that [Tweet] trademark in the naming of any third party app&#8221; - Twitter Gets &#8216;Tweet-itorial&#8217; [...]</description>
		<content:encoded><![CDATA[<p>[...] See Frank Reed on how Twitter is &#8220;uncomforable&#8221; with &#8220;the use of that [Tweet] trademark in the naming of any third party app&#8221; &#8211; Twitter Gets &#8216;Tweet-itorial&#8217; [...]</p>
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		<title>By: Tweet is a Twitter Trademark. &#124; Online Marketing with Jacob Wolfsheimer - WolfTrust.com</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77505</link>
		<dc:creator>Tweet is a Twitter Trademark. &#124; Online Marketing with Jacob Wolfsheimer - WolfTrust.com</dc:creator>
		<pubDate>Thu, 02 Jul 2009 16:33:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77505</guid>
		<description>[...] See Frank Reed on how Twitter is &#8220;uncomforable&#8221; with &#8220;the use of that [Tweet] trademark in the naming of any third party app&#8221; - Twitter Gets &#8216;Tweet-itorial&#8217; [...]</description>
		<content:encoded><![CDATA[<p>[...] See Frank Reed on how Twitter is &#8220;uncomforable&#8221; with &#8220;the use of that [Tweet] trademark in the naming of any third party app&#8221; &#8211; Twitter Gets &#8216;Tweet-itorial&#8217; [...]</p>
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		<title>By: implantingideas</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77463</link>
		<dc:creator>implantingideas</dc:creator>
		<pubDate>Thu, 02 Jul 2009 05:37:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77463</guid>
		<description>Twitter is great as a money making platform. Most money that you could make from twitter is using CPA offers. Do you know there is a new PPC (Pay per click) service which can be used to generate  $20-$50 a day from Twitter Tweets?

&lt;em&gt;implantingideas&#039;s last blog post..&lt;a href=&#039;http://implantingideas.com/2009/07/how-to-make-money-online-by-blogging-and-pinging/&#039; rel=&quot;nofollow&quot;&gt;How to make money online by blogging and pinging?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Twitter is great as a money making platform. Most money that you could make from twitter is using CPA offers. Do you know there is a new PPC (Pay per click) service which can be used to generate  $20-$50 a day from Twitter Tweets?</p>
<p><em>implantingideas&#8217;s last blog post..<a href='http://implantingideas.com/2009/07/how-to-make-money-online-by-blogging-and-pinging/' rel="nofollow">How to make money online by blogging and pinging?</a></em></p>
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		<title>By: Rajesh</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77394</link>
		<dc:creator>Rajesh</dc:creator>
		<pubDate>Wed, 01 Jul 2009 16:48:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77394</guid>
		<description>Just Saw this article: http://www.fwd2tweet.com/18/
So http://tweetKnot.com actually received this mail from twitter</description>
		<content:encoded><![CDATA[<p>Just Saw this article: http://www.fwd2tweet.com/18/<br />
So http://tweetKnot.com actually received this mail from twitter</p>
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		<title>By: Don Draper</title>
		<link>http://www.marketingpilgrim.com/2009/07/twitter-gets-tweet-itorial.html/comment-page-1#comment-77387</link>
		<dc:creator>Don Draper</dc:creator>
		<pubDate>Wed, 01 Jul 2009 16:21:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11393#comment-77387</guid>
		<description>Trademarks don&#039;t protect the use of the word as a verb, only as a noun such as the &quot;Tweet&quot; Brand.  That&#039;s why the Zerox people want you to &quot;photocopy&quot; or &quot;duplicate&quot; using their &quot;Zerox&quot; brand photocopiers.  A Tweet as used by Twitter and the other developers is clearly not a trademark use.

They also have the problem that they filed a 1B - Intent to Use application, which they had to since they weren&#039;t using the mark in commerce since they&#039;ve never actually been involved in commerce.  Raising VC money doesn&#039;t count as use in commerce.   But clearly other services were charging money with products that used the word Tweet the same way prior to their 1B application. TweetLater comes to mind.  So they&#039;ve filed an ITU at the time others were in prior use.

I suppose that&#039;s why they said they were &quot;uncomfortable&quot; instead of just sending a cease and desist letter.  These applications were filed so they could check a box during VC due diligence, not because they expect to be able to defend them.

&lt;em&gt;Don Draper&#039;s last blog post..&lt;a href=&#039;http://promote-my-site.com/index.php/287-The-Twitter-2K-Barrier.html&#039; rel=&quot;nofollow&quot;&gt;The Twitter 2K Barrier&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Trademarks don&#8217;t protect the use of the word as a verb, only as a noun such as the &#8220;Tweet&#8221; Brand.  That&#8217;s why the Zerox people want you to &#8220;photocopy&#8221; or &#8220;duplicate&#8221; using their &#8220;Zerox&#8221; brand photocopiers.  A Tweet as used by Twitter and the other developers is clearly not a trademark use.</p>
<p>They also have the problem that they filed a 1B &#8211; Intent to Use application, which they had to since they weren&#8217;t using the mark in commerce since they&#8217;ve never actually been involved in commerce.  Raising VC money doesn&#8217;t count as use in commerce.   But clearly other services were charging money with products that used the word Tweet the same way prior to their 1B application. TweetLater comes to mind.  So they&#8217;ve filed an ITU at the time others were in prior use.</p>
<p>I suppose that&#8217;s why they said they were &#8220;uncomfortable&#8221; instead of just sending a cease and desist letter.  These applications were filed so they could check a box during VC due diligence, not because they expect to be able to defend them.</p>
<p><em>Don Draper&#8217;s last blog post..<a href='http://promote-my-site.com/index.php/287-The-Twitter-2K-Barrier.html' rel="nofollow">The Twitter 2K Barrier</a></em></p>
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