“You guys have to talk about something. The fans have to put something on those — what do you guys call those things, Twittle-do, Twittle-dee?”
I bet that his incoming freshmen at Penn State know what Twitter is. What about the rest of the folks though? Last week, Biz Stone admitted that while there is a ton of buzz around the service it has not done a good job of getting people from awareness to engagement.
The LA Times reports that a new LinkedIn Research Network/ Harris Poll ( is anyone’s research source antennae moving wildly about regarding the poll ‘sponsor’?) shows that advertisers have an inflated view of Twitter’s value as compared to the average consumer. At this point you must be thinking “No s$#t, Sherlock” but there’s more.
Of the 2,025 U.S. adults surveyed, 69% said they didn’t know enough about Twitter to comment on the service.
Compare that to just 17% of advertisers who admitted to not knowing much about the website — a group whose colleagues would, if they found out about said confession, probably take them out back “Old Yeller” style.
Even I was caught off guard by the reference to euthanizing advertisers for their “twignorance” but this is getting to the reality regarding just how influential Twitter really is on a larger scale. This study claims that 7 out of ten people didn’t have enough information about Twitter to form an opinion about it. While we Internet marketing types just assume that most people live under rocks, this is what the real world experiences. Even those who were aware of the service were split between the service growing or having the opinion that it is just for kids. Finally there was 8% of those surveyed that felt that Twitter was a thing of the past and it was time to find the next big thing! These people have already put Twitter in the bargain bin of social media.
So Pilgrims, let’s try a little informal survey of our own. Assuming that about 70% of the population couldn’t comment on Twitter because they didn’t know enough about it, are advertisers jumping the gun? Where do the real applications for business exist for Twitter? Where are the places that it won’t make a difference at all and the places where it could become invaluable? Are we so bored with ourselves that we have talked Twitter into stardom but will find out that it’s just a fad after all? Please settle this issue once and for all so we can get on with our lives.