If you’ve not seen this awesome video, take the time now. I’ll meet you on the other side and explain why I’m embedding it on Marketing Pilgrim.
OK, so why is this relevant? Well, apparently, Chris Brown–the guy singing the song Forever–is seeing a major reputation boost from the success of this viral hit. Despite the song being over a year old, it’s jumped into the iTunes Top 10 and is helping the singer re-build a reputation that was marred by his assault on then girlfriend Rihanna.
It goes to show that when you face a reputation crisis, two things can happen:
- Your biggest fans can bring an authentic voice to your defense–there’s power in the perception of being accepted again by others.
- When someone with a good reputation fails us, we are willing to give them a second chance.
Of course, it also helps that we all love a good wedding!