Posted July 31, 2009 9:10 am by with 10 comments

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If you’ve not seen this awesome video, take the time now. I’ll meet you on the other side and explain why I’m embedding it on Marketing Pilgrim.

OK, so why is this relevant? Well, apparently, Chris Brown–the guy singing the song Forever–is seeing a major reputation boost from the success of this viral hit. Despite the song being over a year old, it’s jumped into the iTunes Top 10 and is helping the singer re-build a reputation that was marred by his assault on then girlfriend Rihanna.

In fact, as Techdirt points out, the video is more popular than the official apology video Brown posted to YouTube!

It goes to show that when you face a reputation crisis, two things can happen:

  1. Your biggest fans can bring an authentic voice to your defense–there’s power in the perception of being accepted again by others.
  2. When someone with a good reputation fails us, we are willing to give them a second chance.

Of course, it also helps that we all love a good wedding! 😉

  • Chris Brown should be lucky that his record label’s legal team didn’t strip out the sound in this video. Just sayin. 😉
    .-= Tamar Weinberg´s last blog ..The Importance of Networking on the Internet =-.

  • I just read yesterday how the rights holders for the song monetized the video through YouTube. Big money being made there.

    I actually know the groom and most of the groom’s men. Yes, I know. That makes me special. I wish I could leverage it somehow. Anyone want to arrange an interview with the groom?
    .-= jlbraaten´s last blog ..The Top 8 Best Free Audio Podcast Downloads on the Web =-.

  • @Tamar – I believe the embed was briefly disabled, but I suspect the record label realized that would be a big mistake.

    @jlbraaten – maybe you could do an interview to the tune of “No Air” – make it a duet! 😉

  • Chris’ mistakes couldn’t have happened at a better time. We’re so used to winking at crimes now a days when the don’t directly effect us. As long as we are pleasured via. entertainment we forget about the character behind it. Just the way it is..

  • Give a look at the official site:
    They are now using the popularity they get with the video to collect some funds for an institute.
    .-= Martín Aberastegue´s last blog ..Yahoo! y Microsoft llegaron a un acuerdo =-.

  • i love that dance.. feel like want to dance too..
    .-= Een Rockstar´s last blog ..Are You Proud To Be A Young Entrepreneur =-.

  • Love the video! There is something very genuine about it.

    On the other side: you can’t “forgive” injustice just because someone can sing. Kindness to guilty is cruelty to the innocent.

    Oh yeah – I’m going to get that song too.

  • I thought the wedding video was interesting until I just now learned the song was by some human garbage that savagely beats women. Now I hate both. Article could just as easily be entitled “Wedding Video Popularity Sunk by Connection to Well Known Dirtbag Chris Brown”
    .-= Terry Howard´s last blog ..Formula For Success =-.


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