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By on July 31, 2009

Wedding Video Helping Chris Brown Repair His Tattered Reputation

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If you’ve not seen this awesome video, take the time now. I’ll meet you on the other side and explain why I’m embedding it on Marketing Pilgrim.

OK, so why is this relevant? Well, apparently, Chris Brown–the guy singing the song Forever–is seeing a major reputation boost from the success of this viral hit. Despite the song being over a year old, it’s jumped into the iTunes Top 10 and is helping the singer re-build a reputation that was marred by his assault on then girlfriend Rihanna.

In fact, as Techdirt points out, the video is more popular than the official apology video Brown posted to YouTube!

It goes to show that when you face a reputation crisis, two things can happen:

  1. Your biggest fans can bring an authentic voice to your defense–there’s power in the perception of being accepted again by others.
  2. When someone with a good reputation fails us, we are willing to give them a second chance.

Of course, it also helps that we all love a good wedding! ;-)


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10 comments on “Wedding Video Helping Chris Brown Repair His Tattered Reputation”

  1. Tamar Weinberg Says:

    July 31st, 2009 at 10:15 am

    Chris Brown should be lucky that his record label’s legal team didn’t strip out the sound in this video. Just sayin. ;)
    .-= Tamar Weinberg´s last blog ..The Importance of Networking on the Internet =-.

  2. jlbraaten Says:

    July 31st, 2009 at 10:27 am

    I just read yesterday how the rights holders for the song monetized the video through YouTube. Big money being made there.

    I actually know the groom and most of the groom’s men. Yes, I know. That makes me special. I wish I could leverage it somehow. Anyone want to arrange an interview with the groom?
    .-= jlbraaten´s last blog ..The Top 8 Best Free Audio Podcast Downloads on the Web =-.

  3. Andy Beal Says:

    July 31st, 2009 at 10:32 am

    @Tamar – I believe the embed was briefly disabled, but I suspect the record label realized that would be a big mistake.

    @jlbraaten – maybe you could do an interview to the tune of “No Air” – make it a duet! ;-)

  4. Boat Rod Says:

    July 31st, 2009 at 10:35 am

    Chris’ mistakes couldn’t have happened at a better time. We’re so used to winking at crimes now a days when the don’t directly effect us. As long as we are pleasured via. entertainment we forget about the character behind it. Just the way it is..

  5. Martín Aberastegue Says:

    July 31st, 2009 at 10:58 am

    Give a look at the official site:
    http://www.jkweddingdance.com/
    They are now using the popularity they get with the video to collect some funds for an institute.
    .-= Martín Aberastegue´s last blog ..Yahoo! y Microsoft llegaron a un acuerdo =-.

  6. Een Rockstar Says:

    July 31st, 2009 at 11:18 am

    i love that dance.. feel like want to dance too..
    .-= Een Rockstar´s last blog ..Are You Proud To Be A Young Entrepreneur =-.

  7. Optimist5 Says:

    August 1st, 2009 at 1:59 pm

    Love the video! There is something very genuine about it.

    On the other side: you can’t “forgive” injustice just because someone can sing. Kindness to guilty is cruelty to the innocent.

    Oh yeah – I’m going to get that song too.

  8. Terry Howard Says:

    August 3rd, 2009 at 2:14 pm

    I thought the wedding video was interesting until I just now learned the song was by some human garbage that savagely beats women. Now I hate both. Article could just as easily be entitled “Wedding Video Popularity Sunk by Connection to Well Known Dirtbag Chris Brown”
    .-= Terry Howard´s last blog ..Formula For Success =-.

  9. WEDDING DANCE DIVORCE SPOOF VIDEO + WEDDING ENTRANCE DANCE YOUTUBE VIDEO | Binside TV Says:

    August 4th, 2009 at 4:58 pm

    [...] Wedding Video Helping Chris Brown Repair His Tattered Reputation (marketingpilgrim.com) [...]

  10. Wedding Dance Says:

    August 5th, 2009 at 8:02 am

    [...] Wedding Video Helping Chris Brown Repair His Tattered Reputation (marketingpilgrim.com) [...]