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Bing Cashback Goes Big

Admit it: when you first heard about Microsoft Live’s cashback promotion, you thought it was a kooky idea that wouldn’t last long. Announced in May 2008, the program offered to share revenue from Microsoft’s shopping partners with you, the buyer. At the time, we said it sounded like a last-ditch attempt to buy our loyalty.

But over the last year, cashback has surprised us a bit—and not just by sticking around. In October and November, the service was showing an increase in traffic, sales and revenue for participating partners. Still, the promotion didn’t really help them in overall traffic, and seemed like mostly an afterthought—until now. Check out the latest Bing commercial:

The newest addition to Bing’s marketing blitz touts the cashback program.

TechCrunch also reports that Bing was running a promotion this month for double cashback on certain purchases—and that promotion was so successful they had to end the program three days early, when they ran out of money allotted for the promotion.

What do you think? Is cashback going to put Bing over the top? Or will it remain a bit of a search oddity, little known despite the commercial?