Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.
The full release is here.
It’s interesting that Facebook has intentions to become an aggregator of the social web. It’s already testing the integration of Twitter feeds, and this acquisition confirms its intentions. The big question for me is how will FriendFeed’s loyal users react? Many of them–Robert Scoble included–flocked to FriendFeed’s apparent bipartisan approach to social networking. Will that disappear now that it’s part of Facebook?
What are your thoughts on the deal?
UPDATE: The WSJ says the deal is worth $50 million.