Posted August 10, 2009 3:35 pm by with 11 comments

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This is one of those posts that we’d rather bring to you quickly and fill in the blanks later–Facebook has just announced that it has agreed to acquire social network aggregator FriendFeed.

Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.

The full release is here.

It’s interesting that Facebook has intentions to become an aggregator of the social web. It’s already testing the integration of Twitter feeds, and this acquisition confirms its intentions. The big question for me is how will FriendFeed’s loyal users react? Many of them–Robert Scoble included–flocked to FriendFeed’s apparent bipartisan approach to social networking. Will that disappear now that it’s part of Facebook?

What are your thoughts on the deal?

UPDATE: The WSJ says the deal is worth $50 million.

  • Alan Bleiweiss

    If nothing else, it’s going to make for some heated blog articles about the good and the evil… The shear complexity of discussion threads just went to a whole new level as well!
    .-= Alan Bleiweiss´s last blog ..SEO Sometimes Takes Bloody Determination =-.

  • Nigel Legg

    I think the systems already developed for sharing at FriendFeed actually have a better future as a part of facebook – partly because my basic feeling is that the network effects of being a part of a platform with (apparently, according to someone’s figures) 250 million users will mean more people will be likely to use them. Being off there in friendFeed made those new systems a bit elite, a bit special.

    What I’m now wondering is what this will mean for flickr, vimeo, and youtube. They could be cut out of the social networking space if Facebook gets too much network effect traction and develops direct competition – already there are, apparently, more pictures on Facebook than on Flickr (or are the stats lying?)
    .-= Nigel Legg´s last blog ..Different Strokes. =-.

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  • edwin joseph

    Rich websites are getting richer. They continuously buy other websites that will help boost their income more and more :-)
    .-= edwin joseph´s last blog ..Everyday Is A New Beginning =-.

  • Adi @ The Management Blog

    It will see a big influx of business onto Facebook I think. The hype is that neither Twitter or Google have really got the real time search market yet and Facebook clearly see that as the future of search. It will certainly be interesting times. Of course we’ve been here before with sites like StumbleUpon and the semantic web supposed to have been Google killers in the past. The key though is that Facebook already have a huge market, and seemingly a market that ‘get’ the status updates available there in a way they don’t appear to on Twitter. It has big potential.
    .-= Adi @ The Management Blog´s last blog ..Diary of an Intern =-.

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