Cup of Joe: Personal Branding is for Self Serving Egotistical Maniacs
About a week ago I asked Andy if I could be Marketing Pilgrim’s version of Paul Carr. He said “You can do a weekly editorial as long as you keep it clean.” I thought, “keep it clean? Well, I can try!” So, I put away my dirty magazines, grabbed a cup of coffee to sober up and began writing my first weekly Saturday editorial for Marketing Pilgrim! Stay tuned every Saturday as I share with you some of my crazy ideas and twisted thoughts on everything from internet marketing to social media!
Don’t let the title confuse you, I love Personal Branding & Online Reputation Management! Seriously, have you ever heard of another acceptable way to spend your time completely consumed in yourself? The truth is, I love myself so much that any activity that involves me optimizing my online image seems like second nature! Hell, even Andy agrees how awesome I am!
So because of this, I am always shocked when I meet folks that don’t like the idea of ORM or personal branding. Here’s an example: A friend of mine is involved in social activism and, runs a well publicized interest group. Because of this he gets a lot of attention on the Internet. Many times it comes from folks that are opposed to his work. One blogger in particular has gone so far as to threaten to kill him in a blog post. This is obviously a job for law enforcement, however, now when users search for my friend’s name the threatening post ranks on the first page.
This is where I stepped in and advised that he setup a blog with his name as the domain and start blogging ASAP with his name used as keywords. I then put together a link building strategy that emphasizes his name in anchor text on several friendly blogs and social media sites that he already uses.
To my utter amazement his response was: Isn’t this too self serving? Shouldn’t I spend my time talking about the issues I care about more than myself? This is the point when I think Wow! This guy is really passionate about his cause! But, I responded by saying, “You need to be more self serving so you can better talk about your issues.”
Social Media’s Dirty Little Secrets
Secret #1: Social media is all about you. Its not about your brand, your product, or your ideas. It is first and foremost about you. If you are unable to promote yourself and protect your reputation then everything else that you do online is at risk of being a complete failure.
Secret #2: No body cares more about you than you. You have to be your own advocate and your own brand builder. You have to constantly engage and monitor for yourself.
Secret #3: Some of the most successful folks in social media have the biggest egos on the planet. OK maybe that isn’t really a secret! But seriously, pay attention to some of the social media power players on Twitter and watch how often they use the words “I” and “me”. The truth is they didn’t get to where they are, by talking about someone else.
Putting yourself first doesn’t mean that you are losing sight of what is important or what you are passionate about. It merely means that you are taking responsible actions that will better enable you to promote the issues and ideas that you care about most! So do yourself a favor and start talking about yourself more! And for a good example of a personal branding blog all about a really awesome guy check out this site out!