Comments on: Do Teens Tweet? http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html Internet Marketing News Fri, 10 Feb 2012 13:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jamie http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html/comment-page-1#comment-80385 Jamie Thu, 06 Aug 2009 14:33:28 +0000 http://www.marketingpilgrim.com/?p=12033#comment-80385 Teens aren't sitting stationary in a cubicle all day. Twitter is a good way to share content when you are busy. Post, browse, go back to work. Younger people need to be engaged more completely because they are not multi-tasking in the same way. Teens aren’t sitting stationary in a cubicle all day. Twitter is a good way to share content when you are busy. Post, browse, go back to work. Younger people need to be engaged more completely because they are not multi-tasking in the same way.

]]> By: Dejan http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html/comment-page-1#comment-80372 Dejan Thu, 06 Aug 2009 11:19:19 +0000 http://www.marketingpilgrim.com/?p=12033#comment-80372 Well i think that teens will start to tweet even more because it is becoming popular to do so between famous people and teens more or less follow the lead of their "idols". I have just been using it as a new advertising media for my projects.. Well i think that teens will start to tweet even more because it is becoming popular to do so between famous people and teens more or less follow the lead of their “idols”.

I have just been using it as a new advertising media for my projects..

]]> By: eskimon http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html/comment-page-1#comment-80347 eskimon Thu, 06 Aug 2009 04:36:31 +0000 http://www.marketingpilgrim.com/?p=12033#comment-80347 This feels like another example of propagandata: using selective representation of data to tell the story you want to tell, rather than reporting the actual findings. This Twitter piece seems like an unrepresentative piece of research with some equally questionable analysis - the fact that it only looked at twitter.com is enough to undermine any conclusions. Maybe it's just because I'm looking for them now, but I've been noticing this tactic with increasing frequency. It's dangerous and misleading. Research houses, more than anyone else, should know that the data need to be interpreted accurately for them to have any value; if you just want to back up an assertion, why bother wasting money on research that doesn't really prove your point. Nathan over at Flowing Data has a very good post on this, advocating a more responsible approach: http://flowingdata.com/2009/07/20/important-data-please-act-responsibily/ I'm beginning to wonder if Nielsen is using this approach to increase conversations about their work - they came to some equally controversial findings in their recent 'Trust in Advertising' survey too: http://eskimon.wordpress.com/2009/07/20/propagandata/ But I think this 'sensationalist' approach is undermining research and making it much harder to employ it to demonstrate quality findings - it's eroding people's trust. .-= eskimon´s last blog ..<a href="http://eskimon.wordpress.com/2009/08/05/newspapers-are-dead-long-live-news/" rel="nofollow">newspapers are dead; long live news</a> =-. This feels like another example of propagandata: using selective representation of data to tell the story you want to tell, rather than reporting the actual findings.

This Twitter piece seems like an unrepresentative piece of research with some equally questionable analysis – the fact that it only looked at twitter.com is enough to undermine any conclusions.

Maybe it’s just because I’m looking for them now, but I’ve been noticing this tactic with increasing frequency. It’s dangerous and misleading. Research houses, more than anyone else, should know that the data need to be interpreted accurately for them to have any value; if you just want to back up an assertion, why bother wasting money on research that doesn’t really prove your point.

Nathan over at Flowing Data has a very good post on this, advocating a more responsible approach: http://flowingdata.com/2009/07/20/important-data-please-act-responsibi ly/

I’m beginning to wonder if Nielsen is using this approach to increase conversations about their work – they came to some equally controversial findings in their recent ‘Trust in Advertising’ survey too: http://eskimon.wordpress.com/2009/07/20/propagandata/

But I think this ‘sensationalist’ approach is undermining research and making it much harder to employ it to demonstrate quality findings – it’s eroding people’s trust.
.-= eskimon´s last blog ..newspapers are dead; long live news =-.

]]> By: Tom OBrien (jointwinwin) 's status on Wednesday, 05-Aug-09 21:05:29 UTC - Identi.ca http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html/comment-page-1#comment-80323 Tom OBrien (jointwinwin) 's status on Wednesday, 05-Aug-09 21:05:29 UTC - Identi.ca Wed, 05 Aug 2009 21:05:35 +0000 http://www.marketingpilgrim.com/?p=12033#comment-80323 [...] http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html [...] [...] http://www.marketingpilgrim.com/2009/08/do-teens-tweet.html [...]

]]>