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Google Certified Ad Networks Coming to AdSense



AdSense publishers listen-up!

Google just knocked down the walled garden and you’ll soon see ads from other ad networks competing for your AdSense ad space. The video below explains the change and the email to all AdSense publishers is copied below that.

Hi,

We’re writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You’ll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.

If you’re unfamiliar with what ad networks are, they’re companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we’re certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You’ll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you’d like.

Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow those who comply with user privacy guidelines to show ads using these tools. You’ll have the ability to opt out of showing ads based on user interests from these ad networks, and we’ve changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230 .

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522 and watch our video demo at http://www.youtube.com/watch?v=4HyJPOVLd3I .

Sincerely,

The Google AdSense Team

  • http://www.originalfaith.com/ Paul Maurice Martin

    Great info – I don’t know much about this stuff but I know someone who does and will forward her this article…

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  • http://www.neotericuk.co.uk/seo-london.php Seo London

    Good move by Google and it will help publishers more.Thanks for sharing

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  • 66epp2

    Google Ad Sense Message Boards Fraud
    Google Ad Sense is when a web site owner opens an account with Google to place advertisement on their web site. When a person clicks this advertisement, the web site owner gets an average commission of .45 cents. A web site that gets a lot of traffic, they can easily make $150,000 per month.
    There are message boards claiming to be informing the public about scams being done by companies or individuals. These web sites have individuals working for them for the sole purpose of targeting companies or individuals in order to generate traffic to the web site. This method is artificially generating traffic to the web site, this is FRAUD as outlined by Google. The higher the traffic, the higher the percentage of individuals that will click onto the Google advertisements.
    Additionally, Individuals post copy right information about a company on these types of web sites; this is against the policy of the Google Ad Sense program.
    If you believe that you are being targeted by individuals on a particular web site; simply click the Ads by Google in the bottom right hand corner of the advertisement on the web site. You will be taken to a Google page, click onto: Report a policy violation regarding the site or ads you just saw.
    File a report and the Google Fraud Department will investigate.