Google to Offer Mortgage Quotes
Maybe this is the sign that we all needed to really feel that the momentum in the economy has shifted? According to a suit filed in the United States District Court for the Western District of North Carolina Google may be entering the mortgage quoting business. While Google itself is not part of the suit, it gets prominent mention according to the New York Times.
It appears that LendingTree, a leading online mortgage quote provider, has taken umbrage with the company, Mortech, that provides some of the power behind LendingTree’s service. As a result, Google gets to play as well.
“LendingTree recently learned that Google imminently plans to launch a loan aggregation service in late August or early September of this year that would compete with LendingTree,” the complaint says. “Lending Tree has also learned that Mortech intends to make its pricing engine services available for use with Google’s new service and will send information related to mortgage loan offers to be displayed to consumer on Google’s Web site.”
Google’s response is really like no response. Heck, unless the case is actually against you why do you need to be bothered. What they did offer in the form of a comment was
Google declined to comment on the suit or on its product plans, and provided only this statement: “We’re constantly looking for new ways to help people find what they are looking for on the Internet. As part of that effort, we are currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S.”
LendingTree is claiming that they have screenshots of Google’s master plan to take over the mortgage industry. Of course, the underlying current of this kind of accusation is that Google has its hands in too many things and should not be allowed to do business anywhere because they’re Google.
This kind of crap is getting real old in my opinion. Unless there is a real product to rail against why is this even allowed in the courts? Oh and what about this little thing called competition? Every time Google pops up in a conversation about competing somewhere everybody and their sister cries foul. I say get over it. If Google truly adheres to its “Do no evil” policy then they are just another competitor, aren’t they? Sure everyone will say that they can manipulate and dominate the search queries around mortgages. Why would they do that though?
Maybe we all need to stop looking to blame Google for whatever woes there are in the world (like competition is trouble in a free market anyway) and start looking at ourselves. When people and companies truly clean up their own side of the street rather than pissing and moaning about everyone else, things tend to work better. In the end, there is nothing concrete in the claims of LendingTree yet anyway. My hope is that the court tosses the suit for lack of real evidence. Of course, I say that knowing even less than those who apparently don’t know much about Google’s plans either.
Ok, rant over. Now you anti-Googleites can let me have it with both barrels. Oh happy day.