Comments on: Internet Marketer Alert! The Government is Coming! The Government is Coming!

By: Heather

Heather — Tue, 11 Aug 2009 08:15:45 +0000

Earlier this year, I got hold of some results from TRUSTe behavioral targeting survey. The survey results found that most consumers consider privacy important enough to take steps to protect it. Many individuals know their online behavior is being tracked,even with the assurance of anonymity and they’re uncomfortable with being targeted. Companies should increase transparency about their behavioral advertising practices. FTC should keep a sharp eye on them.

By: Government Changing Regulation Of Online Advertising | Google MSN Search

Government Changing Regulation Of Online Advertising | Google MSN Search — Mon, 10 Aug 2009 18:13:21 +0000

[...] Comments Filed under: internet news Tags: Advertising, internet news, live news, Online, online community, Regulation, web news, web pro news Comments (0) [...]

By: Cool Stuff

Cool Stuff — Fri, 07 Aug 2009 15:34:09 +0000

I think it is time. With rise of false ads including the famous review websites for promoting your affiliate products and then selling that secret source as PPC teaching course by online marketers and PPC course peddlers, I have to say this, “This industry needs some shake up.”
Cool Stuff´s last blog ..How To Choose the Right Women’s Cowboy Boots

By: Online Advertising – Strict New Government Regulation Coming? « The Smartest Search

Thu, 06 Aug 2009 18:43:52 +0000

[...] Pilgrim has a story today. Internet Marketer Alert! The Government is Coming! The Government is Coming! “It looks like the Internet marketing industry could be staring at an age of government [...]

By: Judith

Judith — Thu, 06 Aug 2009 16:28:33 +0000

In the Sears example the program was up front and noted in the terms. But who reads those terms? How many of us can say we take the time to read any TOS in it’s entirety when signing up for something? Maybe there is a better way than all that legal mumbo jumbo that one can count on users not reading — sounds allot like congress and earmarks!

Will the government be able to compensate for those that don’t make an effort to understand the technology in which they are participating? Will they be able to make people read?

There will always be shiesters trying to take advantage of people and I’m not protecting the bad eggs who are out there with nefarious intent.

But, while I understand the desire to protect, all too often user’s lack of knowledge and unwillingness to acquire just enough knowledge to understand how things work is what is taken advantage of — that can be remedied by educating not regulating. Combined with taking the time to “read the fine print” one can protect their privacy — without government intervention.

By: Nick Stamoulis

Nick Stamoulis — Thu, 06 Aug 2009 13:11:26 +0000

I think it is only a matter of time before the government plays a larger role in online activity. Right now it could get a little difficult with websites hosted in other countries and jurisdictions but over time I think we will see big brother hovering much closer to the internet. We are are still on the nose end of the internet industry as a whole and with any growth comes abuse. Once that abuse really starts to make more of an impact than it is now someone will need to do something about it.
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By: My Google Reader Shares – August 6, 2009 | OBannons Leap

My Google Reader Shares – August 6, 2009 | OBannons Leap — Thu, 06 Aug 2009 10:37:51 +0000

[...] Internet Marketer Alert! The Government is Coming! The Government is Coming! [...]

By: Rahul

Rahul — Thu, 06 Aug 2009 09:47:15 +0000

There are currently regulations and maybe they will be beefed up…and yes that will add to overhead. It will also help increase trust for those too scared to use the internet because of the risk of their details being used/seen.

By: Funny

Funny — Thu, 06 Aug 2009 09:38:58 +0000

Hi…

By: Richard E. Byrd

Richard E. Byrd — Thu, 06 Aug 2009 06:23:58 +0000

Allison,
You said, “It will also help increase trust for those too scared to use the internet because of the risk of their details being used/seen.”

I wonder in reality (closely measurable number) what is the number of people “too scared” and if the percentage impact to Internet advertising costs by increasing regulation will be worth chasing that percentage of people.

It seems to me that the Internet was allowed into the public domain to increase communications ability between people to improve commerce exchange. Otherwise, what is it’s usefulness to society since it costs (someone’s) money to connect to it and use it?

Also, if there is too limited of a capability to track a user’s needs and wants (even with that person’s permission) it will definitely be more difficult to find what you want quickly (who wants to spend a lot of time on a website to find what they want and then find out whether it is on sale).

Just a couple points of view put out there, since online shopping is more secure than going to your local gas station or restaurant and using your credit card (based on the statistical evidence gathered to date.)

By: Allison Reynolds

Allison Reynolds — Thu, 06 Aug 2009 03:12:15 +0000

Sorry but as a non-American I am a little confused how privacy regulations can be seen as “… the Internet marketing industry doesn’t have the support of Washington with the current state of affairs”.

Are you saying that the stats tracking mechanisms will disappear and we will go back to the old days?

We all have to play the game according to the rules, and sometimes the rules change. Google and Apple change the rules all the time on the internet with little more than a whimper.

Love to see what it really means to the internet as a whole…
Allison Reynolds´s last blog ..Confessions of a Twitter Whore