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	<title>Comments on: Is Google a Habit or the Best Search Option?</title>
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		<title>By: Jeff Alhadeff</title>
		<link>http://www.marketingpilgrim.com/2009/08/is-google-a-habit-or-the-best-search-option.html/comment-page-1#comment-81226</link>
		<dc:creator>Jeff Alhadeff</dc:creator>
		<pubDate>Tue, 18 Aug 2009 00:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=12247#comment-81226</guid>
		<description>Google&#039;s search features, the nine filters and five operators, allow a person to effectively find high value information in a way that Bing can not touch.  Most people don&#039;t take full advantage of Google&#039;s depth, but once you know how, searching becomes a lot more beneficial and even, dare I say, fun.</description>
		<content:encoded><![CDATA[<p>Google&#8217;s search features, the nine filters and five operators, allow a person to effectively find high value information in a way that Bing can not touch.  Most people don&#8217;t take full advantage of Google&#8217;s depth, but once you know how, searching becomes a lot more beneficial and even, dare I say, fun.</p>
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		<title>By: Judith</title>
		<link>http://www.marketingpilgrim.com/2009/08/is-google-a-habit-or-the-best-search-option.html/comment-page-1#comment-81157</link>
		<dc:creator>Judith</dc:creator>
		<pubDate>Sun, 16 Aug 2009 19:13:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=12247#comment-81157</guid>
		<description>I&#039;ve lost count of the number of times I&#039;ve found a more relevant quality site on page 2 or 3 of Google -- that&#039;s where some of the truly good sites can be found!  Between 404s and 10 year old sites with stale information -- I am not so much a big Google user any more.

I think Google has branding and the average Joe user gravitates to Google because that&#039;s just what you do.  Everyone uses Google; Google is &quot;it&quot;, right?   A tough mountain to climb for Bing although I do think they can tackle the behemoth by doing the same -- searing branding -- as Bing is already doing with their TV campaign that hits the nail on the head!

As an example of the blind-branding syndrome (using a product without the ability to communicate specifics as to why you do), Yahoo! has the same situation with their eCom platforms.  Folks &quot;think&quot; that by having their eStores on Yahoo! that&#039;s the best (it&#039;s Yahoo!) and that they will get better rankings in the Yahoo! directory (not true). 

The facts are their platform is ruefully behind, cumbersome, not user friendly, support leaves allot to be desired and they take a cut of every sale for the privilege of using their platform when there are alternatives out there that would meet their customers &quot;wish list&quot; better than Yahoo! does any day of the week!

When you ask store owners why they are on Yahoo! -- it&#039;s all about the branding that Yahoo! has.  
Not because of functionality options, ease of use, cost effectiveness, their cutting edge technology.  Just as with Google, there are better eCom solutions out there -- but the name Yahoo draws non-techie eCommers in like bees to honey!
.-= Judith´s last blog ..&lt;a href=&quot;http://www.theistudio.com/muse/premium-wordpress-theme-edmond/&quot; rel=&quot;nofollow&quot;&gt;Premium WordPress Theme: Edmond&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve lost count of the number of times I&#8217;ve found a more relevant quality site on page 2 or 3 of Google &#8212; that&#8217;s where some of the truly good sites can be found!  Between 404s and 10 year old sites with stale information &#8212; I am not so much a big Google user any more.</p>
<p>I think Google has branding and the average Joe user gravitates to Google because that&#8217;s just what you do.  Everyone uses Google; Google is &#8220;it&#8221;, right?   A tough mountain to climb for Bing although I do think they can tackle the behemoth by doing the same &#8212; searing branding &#8212; as Bing is already doing with their TV campaign that hits the nail on the head!</p>
<p>As an example of the blind-branding syndrome (using a product without the ability to communicate specifics as to why you do), Yahoo! has the same situation with their eCom platforms.  Folks &#8220;think&#8221; that by having their eStores on Yahoo! that&#8217;s the best (it&#8217;s Yahoo!) and that they will get better rankings in the Yahoo! directory (not true). </p>
<p>The facts are their platform is ruefully behind, cumbersome, not user friendly, support leaves allot to be desired and they take a cut of every sale for the privilege of using their platform when there are alternatives out there that would meet their customers &#8220;wish list&#8221; better than Yahoo! does any day of the week!</p>
<p>When you ask store owners why they are on Yahoo! &#8212; it&#8217;s all about the branding that Yahoo! has.<br />
Not because of functionality options, ease of use, cost effectiveness, their cutting edge technology.  Just as with Google, there are better eCom solutions out there &#8212; but the name Yahoo draws non-techie eCommers in like bees to honey!<br />
.-= Judith´s last blog ..<a href="http://www.theistudio.com/muse/premium-wordpress-theme-edmond/" rel="nofollow">Premium WordPress Theme: Edmond</a> =-.</p>
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		<title>By: Tom Harkenshire @ Best Radar Detector</title>
		<link>http://www.marketingpilgrim.com/2009/08/is-google-a-habit-or-the-best-search-option.html/comment-page-1#comment-81155</link>
		<dc:creator>Tom Harkenshire @ Best Radar Detector</dc:creator>
		<pubDate>Sun, 16 Aug 2009 18:47:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=12247#comment-81155</guid>
		<description>I believe that it&#039;s more of a habit and that Google is way overhyped. It&#039;s definitely a good search engine, but frankly, I don&#039;t think it&#039;s *that* much better than the competitors. Using a combination of smart PR, simple interface, and historically unpopular competitors (i.e. Microsoft), Google reached its current state. It may be slightly better than the alternatives, but just that.
.-= Tom Harkenshire @ Best Radar Detector´s last blog ..&lt;a href=&quot;http://www.escortradardetectorreview.com/2009/07/escort-laser-shifter-zr4/&quot; rel=&quot;nofollow&quot;&gt;Escort Laser Shifter ZR4&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I believe that it&#8217;s more of a habit and that Google is way overhyped. It&#8217;s definitely a good search engine, but frankly, I don&#8217;t think it&#8217;s *that* much better than the competitors. Using a combination of smart PR, simple interface, and historically unpopular competitors (i.e. Microsoft), Google reached its current state. It may be slightly better than the alternatives, but just that.<br />
.-= Tom Harkenshire @ Best Radar Detector´s last blog ..<a href="http://www.escortradardetectorreview.com/2009/07/escort-laser-shifter-zr4/" rel="nofollow">Escort Laser Shifter ZR4</a> =-.</p>
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		<title>By: Free Wii</title>
		<link>http://www.marketingpilgrim.com/2009/08/is-google-a-habit-or-the-best-search-option.html/comment-page-1#comment-81127</link>
		<dc:creator>Free Wii</dc:creator>
		<pubDate>Sat, 15 Aug 2009 18:37:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=12247#comment-81127</guid>
		<description>I think even if there are better search engines out there I would still use google as it&#039;s something i&#039;m used to and is a bit of a habit. It also looks good, is easy on the eye and has such a good name which will be hard for anyone to compete with for the short term future. It would take alot to get me using another search engine. Bing has come along but I haven&#039;t even considered using it.</description>
		<content:encoded><![CDATA[<p>I think even if there are better search engines out there I would still use google as it&#8217;s something i&#8217;m used to and is a bit of a habit. It also looks good, is easy on the eye and has such a good name which will be hard for anyone to compete with for the short term future. It would take alot to get me using another search engine. Bing has come along but I haven&#8217;t even considered using it.</p>
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		<title>By: Robert</title>
		<link>http://www.marketingpilgrim.com/2009/08/is-google-a-habit-or-the-best-search-option.html/comment-page-1#comment-81066</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Fri, 14 Aug 2009 17:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=12247#comment-81066</guid>
		<description>I think it&#039;s a combination of both.  I know I can find what I want in Google if I keep refining my search terms.  I guess it&#039;s because I&#039;m becoming a better searcher more than anything, but I haven&#039;t used Bing, and I haven&#039;t been to Yahoo in over 2 years.  I think that smacks of habit and convenience more than anything.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s a combination of both.  I know I can find what I want in Google if I keep refining my search terms.  I guess it&#8217;s because I&#8217;m becoming a better searcher more than anything, but I haven&#8217;t used Bing, and I haven&#8217;t been to Yahoo in over 2 years.  I think that smacks of habit and convenience more than anything.</p>
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