cnet reports that ESPN is putting the social media lid on its employees.
For ESPN, the social-networking revolution will not be televised–or tweeted, blogged, or Facebooked. Not for now, at least, and not without ESPN’s approval.
The sports network has apparently banned its workforce from posting any sports-related content on social-networking tools such as Twitter and Facebook without its permission. The news first came to light Tuesday when Ric Bucher, an NBA analysts for ESPN, tweeted that he had just received an network memo regarding tweeting:
The hammer just came down, tweeps: ESPN memo prohibiting tweeting info unless it serves ESPN. Kinda figured with was coming. Not sure what this means but
Ok, a couple of things here. I am a big sports fan. Probably too much so. While I don’t really care about the social media musings of ESPN ‘personalities’ apparently many do as indicated by the 18,000 followers that Bucher has amassed (I know, I know most of it is junk but …). Unless there are national security implications around some sports what can happen here? Can someone slander the network? If they do you have another recourse called firing them. This may actually help a company like ESPN weed out the nit wits on their staff. Will they ‘break’ a story that turns out to be wrong? I say so what but I suppose there needs to be journalistic integrity even in something as ultimately unimportant as sports.
ESPN is not alone in its approach. Some NFL teams are starting to crack down on usage of the medium as well reports the New York Times. I’m a New York Giants fan and I suppose it would have been interesting if Plaxico Burress let us know of his exploits last November with a tweet like “Plax88 – Oh S&#$ I just shot myself in the leg. Can I go to jail for that?” But then there were social media screw-ups like Washington Redskins player Chris Cooley who showed part of his playbook and his ‘bits and pieces’ on his blog last year. The NFL appears to be trying to simply limit the exposure of some of the dumbest human beings on the planet to keep the embarrassment to normal levels.
So how does your company approach social media usage by employees? We are constantly spanning the globe for the constant variety of social media policies (hat tip to the Wide World of Sports intro of a different era). When do you put the social media handcuffs on and when do you take them off? Your opinions would be appreciated. We know you have them.