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New Google Display Ads Provide “Off the Rack” Banners With a Bespoke Look

This is almost the Google announcement that never was, but Google has finally announced an update to its Display Ad Builder.

The new do-it-yourself ads are designed to ensure they looks less like, well, do-it-yourself ads. The new line of "Elegant" ads include…

…ready-made buttons and backgrounds that give each ad a cohesive look and feel. More specifically, the backgrounds use subtle gradients and the new buttons have unique shapes, icons and color treatments.

Here’s an example of how the new ads look:

Not bad, huh? You ads will look more bespoke and not so much "off the rack." :-)

The question is, do these ads convert? Has anyone had success using Google’s Display Ad Builder?