We all know the newspaper industry is taking it on the chin as of late. It probably will be for the foreseeable future as well. As a side note, in my local paper (Raleigh’s News & Observer) this weekend, one staff writer went so far as to write about an ailment he has and how if he loses his job at the paper he may not get any insurance. Nice move in making sure he is one of the last to go. So times are bad at the papers, we know that.
The New York Times, however, is determined to make money using this new-fangled Internet thingy and even going so far as to reach out to the users of its iPhone app. When we say reaching out though it may not be in the way that many had hoped. As reported by paidContent the NYT has started to run very intrusive ads on the app. As one may guess, mobile users have dreaded the day when their experience becomes more cluttered than useful but it could be closer than we all want.
According to Rafat Ali of paidContent
Over the weekend, it has started running roadblock interactive ads on its iPhone app, possibly the first such by a big publisher.
The picture you see at the top of the post is from the ad but as with most advertising, Ali could not remember what company was advertising. What was remembered was that there was an ad and a screenshot was paramount. Ali continues
These interactive ads use a format by NYC-based mobile ad startup Medialets, which previously did the Dockers shakable ad earlier this year that got much press attention. Still early days on the ad, but since NYT’s one of the bigger media apps, would be interesting to get the data on interaction later down the line.
As we love to do here at Marketing Pilgrim we would like to know if any of you have run into this as well. Even if you haven’t how do you feel about the possibility of your mobile experience becoming the latest and greatest hot spot to get your attention for things you may not want or need? Mobile is great right now because it is less cluttered and more ‘pure’ in its content. Looks like those days may be quickly coming to an end. I wonder if the Times would be willing to subsidize the cost of the additional time and data that this may add to everyone’s wireless bill?