Only One Man Can Prevent the FTC Conducting an Apple/Google Colonoscopy

Despite Google’s Eric Schmidt tendering his resignation from Apple’s board of directors, the Federal Trade Commission (FTC) plans to continue its investigation into the relationship between the two companies–and you can blame the apparent greed of one man.

No, not Eric Schmidt. Not Steve Jobs. Nope, it’s Arthur Levinson.

Levinson remains on the board of both companies, leaving the door wide-open for the FTC to warm-up its various probes. In fact, if it were not for Levinson, the rectal tension would have already been relieved for both companies:

"Generally it would have shut down the investigation because they (regulators) achieved what they wanted to achieve," said Gary Reback at the law firm of Carr & Ferrell.

Back to Purple: New SERPs for Yahoo

Just two weeks ago, Yahoo unveiled a new homepage. The biggest changes seemed to be personalized data and a bit more streamlined interface, with links to other Yahoo services you choose (instead of all Yahoo services). Now, Yahoo is testing a new layout for its search results pages, too.

yahoo serp test

Like the new homepage, the Yahoo logo returns to its classic purple on the new SERP (a little over a month from when I noted that virtually everywhere the logo was red. Coincidence? I think not!). As Search Engine Land notes, the new SERP is also slightly “Bingafied”—with “Related Concepts” in the left-hand column, as well as Search Pad which was on the right-hand side of the SERP.

Coming to a YouTube Near You: Local News

youtube vampire logoYouTube has yet another new—or should I say news?—feature: News Near You. The New York Times reports that the biggest video site in the world is taking after it parent company (you know, Google?) in cornering the news market—or, if you’re the CEO of Dow Jones, “sucking the blood out of the newspaper industry.”

YouTube started promoting their news partnerships a month ago. Along with News Near You, which actually started in the spring, these are part of a larger news strategy for YouTube. The NYT reports that “nearly 200 news outlets have signed up with YouTube to post news packages and split the revenue from the advertisements that appear with them.”

There are some doubts about whether this is a good thing for news producers, however. The NYT says:

Battle Lines Become Clearer Among Biggest Internet Players

Google AdMaybe everyone was waiting for the Microhoo giddiness to be over. Maybe everyone had enough of hearing about the whole deal. Whatever it is there appears to be a more clearly defined landscape emerging as to who is going after what amongst the largest Internet players in the world. One thing for sure is that as the next phase of the Internet Age starts to unfold there is going to be some serious ‘contact’. It’s the corporate version of training camp opening up and preparations are being made to knock the snot out of the competition.

Techcrunch reports

The One in Which I Ponder the Chances of Success for Microsoft & Yahoo

Now that we’ve all had time to digest Microsoft’s 10-year deal with Yahoo, it’s time to ask ourselves if this partnership will live up to the hype?

It seems like we’ve been talking about this deal every other day for the past year or more. In fact, digging through the Marketing Pilgrim archives–and ending up 30 pages deep in “Microsoft/Yahoo” rumors–I discovered it was back in September of 2007 that the idea first germinated:

…Under the scenario discussed by top executives, Yahoo would have outsourced that search-advertising activity — which places small text ads next to Web search results — to either Google or Microsoft Corp…

At the time, Yahoo’s then CEO Jerry Yang said there were “no sacred cows” for the company. Then promptly dismissed any notion that the company would give up operating its own search engine.

Google’s Eric Schmidt Leaves Apple’s Board Over “Core Business” Conflicts

Google CEO Eric Schmidt is no longer on Apple’s board of directors.

In a statement released earlier today, we learn the official reason for his departure:

“Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” said Steve Jobs, Apple’s CEO. “Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.”

AP May Now Stand for ‘Always Pay’

As if there wasn’t enough change on the Internet these days the Associated Press (AP) is now putting together a program that will cost anyone who uses anything that they publish a minimum of $12.50. While that may seem a bit much it gets even worse when you discover that that price is for using just 5 words or less of their material! We touched on the subject recently and this update suggests that things may be getting really weird since desperation rarely yields good results.

Mashable gives the lowdown on how this is shaping up and while pictures are worth a thousand words it may be best to look at this rate scale before we move on

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