The New York Times takes a look at the developments in automated sentiment analysis. I was intrigued by one company’s analogy:
“This is a canary in a coal mine for us,” said John Whelan, StubHub’s director of customer service.
Which is about where I stand on automated sentiment analysis: it’s a blunt tool at best that’s still many years away from fulfilling its potential.
I’m not entirely against sentiment analysis–70% accuracy is better than 0%–but I continue to be concerned that businesses are lulled into a false sense of security by it. After all, would you walk into a coal mine with a bird that has a 30% chance of getting it wrong about dangerous gas levels? I know I wouldn’t.


About a week ago I asked Andy if I could be Marketing Pilgrim’s version of
We’ve all seen Facebook’s virtual gift shop: for little to no money, you can send a friend a “gift”—an image to display on his/her profile. Though it often features deals and promotions with other brands, the gift shop app is owned and run by Facebook. But now the
Word of mouth has always played a strong role in movie revenues—if your friends hated a movie, you’d be less likely to see it (and vice versa), right? But that influence was limited back in the olden days: only people you really knew would share their moviegoing opinions with you. That word spread slowly, one person at a time. Crappy movies could do well at the box office for weeks before enough people had seen them and told their friends about it.
First a quick history lesson. Google launches 







