Wolfram|Alpha’s Traffic Drops 82% Since Launch

Here’s what Wolfram|Alpha said about changes it’s made since its launch:

Let me sum up what really matters:

Smaller Ads Work Better Online

In a study released today by advertising research firm Dynamic Logic, research shows that bigger isn’t always better in online advertising. In fact, page-framing ads, like leaderboards and skyscrapers, were less effective than “half banners” (234 x 60) and rectangles (180 x 150).

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However, the most important factor influencing ad effectiveness is the creative quality of the ad, according to Dynamic Logic SVP Ken Mallon, although if the creative quality is the same, then ad size is a “significant” influence, according to MediaPost.

Why do smaller ads perform better?

The Dynamic Logic researchers said the reason is that the smaller format display ads are far more integrated into the content of Web pages, and consequently are more effective at “driving online ad awareness and purchase intent.”

Dear Twitter, We Want to Be You. Love, Yahoo

Twitter Bird GoofyLet’s face it—everyone wants to be popular, at least when it comes to business. And these days, you can’t deny Twitter is popular (or at least it sounds popular with all the media attention it’s getting—though that may be about to change). So you can’t really blame other companies for a little envy.

Especially when that company is a perennial second in almost everything they do. Yahoo looks like the latest Twitter wannabe, according to Matt McGee at Search Engine Land, and you can see it in so many areas. All of their social pursuits seem to resemble the most popular microblogging service in some way, including:

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  • Yahoo Meme—Microblogging site, plus pictures, video, and following and reposting others’ posts. (Launched a few months ago, Portuguese only.)

Twitter Twits’ “Tweet” Trademark Travesty

I love Twitter. I’ve also personally met co-founder Biz Stone, and he’s a great guy. That said, it does appear that they’ve strayed from their normal play book and are instead reading from the lesser-known Clue(less) Train Manifesto.

If bad news comes in threes, let’s hope that the recent DDoS attack, directional blindness, and today’s trademark faux pas, complete Twitter’s trifecta of incompetence.

After scaring the snot out of Twitter application developers–with its announced plans to trademark the term "tweet"–it now seems that the USPTO has rejected the application. It appears that at least three other companies submitted their "tweet" trademark applications before Twitter, and as Sam Johnston succinctly puts it…

…Twitter has a snowflake’s chance in hell of securing a monopoly over the word "Tweet"

Google Does What’s “Pono”, Adds Hawaiian to Search Engine Languages

Sometimes I cheat on you.

I’m sorry.

You see, I don’t always live and breathe search, social, and reputation. I’m also passionate about Hawaii and, well, I cheat on you by moonlighting as the photographer for GoVisitHawaii.com. :-)

Well, today I get to blend my two favorite topics thanks to news that you can now get Google in the Hawaiian language.

Keola Donaghy of the Ke Haka ‘Ula O Ke’elikolani College of Hawaiian Language estimates he spent 100 hours creating the translation…Keola provided Hawaiian versions of 2,500 “strings” — words, sentences or paragraphs used by Google’s search engine.

Right now, you have two choices. Use the web version–which is limited to providing instructions in Hawaiian, but results in English–or add the Hawaiian version to your Safari browser and get the full Hawaiian experience,

Video Ads in Your Printed Magazine

Entertainment WeeklyIn a move that can be considered either brilliant or desperate at the same time, readers of Entertainment Weekly magazine (you know the one that has paper and that ink stuff ) will get an actual video ad in their magazine. This isn’t the Daily Prophet that Harry Potter and his ilk read but it is something that at least makes you take notice.

The Financial Times reports on a collaborative effort between Pepsi and CBS

The willingness to spend on such a promotion highlights the radical means marketers are employing to reach consumers at a time when a growing number of people are using new technologies such as digital video recorders to avoid ads.

Must …. Watch …. More …. YouTube …. Videos….

youtube-logoAre you a YouTube junkie? Apparently there are a lot of them out there. According to a Wall Street Journal Digits article and comScore there over 100 million YouTube users in the US that average watching 68 videos per month. Wow. I certainly keep that average down but I suppose watching just over 2 videos a day, every day of the month is reasonable. I prefer to think of it as a little lame (don’t people have something better to do?) but that is just my opinion.

So if you are YouTube what would your next move be? Of course they are working on the advertising and further monetization model. What goes hand in hand with that though is figuring out a way to make that average number of videos watched increase so more ads can be served and more money can be made. Makes sense but how to do it?