Not to be all Wizard-of-Oz on us, but Yahoo really doesn’t want us to pay attention to the man behind the curtain (Steve Ballmer). No, they want to focus us on their new SERP and their new Delicious search tools and fresh bookmarks.
Don’t you worry—don’t think for one moment that I, the paragon of journalistic integrity, could be distracted so easily from decrying Yahoo’s abdication of control over its search—ooh, shiny emailing and tweeting tools!
So Delicious does have some cool new stuff to show off—and maybe it’s not just a distraction ploy. Maybe it’s a ploy to remind us that Yahoo can still do cool new stuff.
Anyway, Delicious has a new search tool to help its users find bookmarks (theirs and others’) more easily. Yahoo says “with advanced timeline and tag filtering controls so that you can search within a given date range or filter the results by tag. We’ve also enhanced the search results page to display rich content including YouTube videos with inline playback, Flickr images, and Yelp local data when applicable.”
Delicious has also added a feature to highlight new and popular bookmarks—but not on the Delicious site. The Fresh Bookmarks tab on the homepage features up-and-coming bookmarks (gee, no other social site has ever done that )—the bookmarks that are most popular on Twitter (as opposed to the most popular bookmarks on Delicious, which are under the Popular Bookmarks tab).
On this new feature yesterday, the Delicious blog quotes Wired, who touted the predecessor app, TweetNews, as possibly “the best mashup we’ve ever seen.” Hopefully the Delicious version gets the same positive reception.
Finally, Delicious also added more social features to the add bookmark page. You can add recipients in the Send field—and get the option to email or even tweet bookmarks.
Delicious looks to be doing a good job of adapting to the most popular social site with the media today, instead of decrying Twitter as a poor man’s competitor.
What do you think? Will these new features be enough to keep Delicious users happy—and relying on Delicious? Or does this just push more users toward Twitter?