Posted August 21, 2009 2:25 pm by with 3 comments

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Technology is speeding up our lives and our communications. And sometimes that’s a bad thing—you can’t float a check for a few days anymore, for example (allegedly, anyway. Who writes checks these days?). And now, Hollywood fears, you can’t overcome a crappy movie with a marketing blitz long enough to make it big at the box office.

Twitter Bird GoofyWord of mouth has always played a strong role in movie revenues—if your friends hated a movie, you’d be less likely to see it (and vice versa), right? But that influence was limited back in the olden days: only people you really knew would share their moviegoing opinions with you. That word spread slowly, one person at a time. Crappy movies could do well at the box office for weeks before enough people had seen them and told their friends about it.

But these days it’s the cool thing to broadcast your experiences and opinions about everything in 140 characters or less—and if it’s a popular topic, jump on the bandwagon to reach thousands or millions. So will Twitter kill the video star—and what’s a moviemaking conglomerate to do about all these little people sharing their opinions?

Well, one thing they can do and are doing is to use Twitter—and some of those big little people on Twitter—movie stars. For example, that new Quentin Tarantino movie had a red carpet “Twitter meet-up” (apparently they aren’t quite versed enough in Twitter to use the term “Tweet up”) and stars such as Sarah Silverman and Tony Hawk posting positive tweets right after the premiere.

In the end, the Twitter phenomenon might be overrated. 88% of users said that Twitter had no effect on their movie choices in a recent poll. Of course, that leaves out even more popular social sites that are getting all Twittery with real-time searchable status updates.

What do you think? Do crappy movies have something to fear from Twitter? Are box office bombs bottoming out faster than ever, and if so, is it because of social media?


  • Twitter is very popular within a certain niche that likes to talk about itself a lot. While it will have some effect, 88% actually seems a little low. That being said, the effect of Twitter and faceBook and the many clones popping up will make it harder to cover crap with a nice coat of sugar…and easier to create a stampede of instant cult classics, too.
    .-= David Leonhardt´s last blog ..Want a link on a throw-away domain? =-.

  • You know what? Social media especially Twitter is becoming the best tool to promote. You get to advertise your site and products for FREE, which is I think why business and marketers are utilizing its capability. Unless the creators do something about it, people will use this to achieve the results they’ve always wanted which is product promotion that leads to more profit.
    .-= Ronald Redito´s last blog ..Outrageous Advertising: FREE Advertising and Marketing Strategies =-.

  • Twitter seems to be the deciding factor in whether to go to movies now much more than the big critics. I know many people who used to read popular magazines or even Rotten Tomatoes but now they check the trending topics to see what movies are being talked about and whether the consensus is positive or not.
    .-= Brennan´s last blog ..How To Handle Negative Reviews Online =-.