While Google’s Caffeine testing ground might contain few changes to the user interface, that’s not stopping the search engine from testing new layouts.
As spotted by Erick Schonfeld, Google really wants you to pay attention to its AdWords ads. So much so, that if you’re viewing Google with a wide screen, the ads no longer remain aligned to the right-hand side.
Clearly Google feels this will increase the number of clicks on the ads.
What’s next? Maybe this will help give Google some ideas:
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6 comments on “What do Google AdWords & The Three Amigos Have in Common?”
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Free Wii Says:
August 11th, 2009 at 4:21 pm
I guess from googles point of view it is good but personally I don’t think it would make much difference, I will still click on one if it’s what i’m looking for!
Michael Zipursky Says:
August 11th, 2009 at 5:32 pm
Andy, this will be interesting to see whether CTRs will now increase. To those attuned to paid vs organic listings this may not make a huge difference, but for the ‘average’ user bringing the ads closer to their main eyepath could have a significant impact.
.-= Michael Zipursky´s last blog ..Developing a Powerful PR and Media Relations Plan =-.
Nate@Doubleshot Says:
August 11th, 2009 at 7:39 pm
comparegoogle.com is pretty cool. It shows the difference in search results for the two algorithms. Just put in some keywords and see what changed. Could be helpful for SEO engineers.
Big Sur Says:
August 11th, 2009 at 10:05 pm
Awesome video. Love that movie.
Google ads pushed to left – Any impact? | Google Says:
August 11th, 2009 at 11:10 pm
[...] Andy Beal gave a perfect example for what Techcrunch felt about it – “Hey, look at us!” According to Google, the shift of ads to left is a way to display more options for what people are trying to find on the internet. Certainly Google wants to tell us that the ads are always relevant for what we are searching? [...]
PPC freelancer Says:
August 19th, 2009 at 2:19 am
I don’t think it is making much difference from users point of view. I wouldn’t have even noticed this change unless read this post. Hope it works for Google and online marketers