If correct, cable companies are likely losing millions of subscribers that are instead getting their TV fix from online sources, such as Hulu. The problem? Online TV watching doesn’t generate anywhere near the revenue of cable programming.
If we all switch to watching TV via Hula et al, what happens to the quality of the programming? If we continue down this path, we’d better figure out a way to make online video ads successful–and fast–or we may see the end of quality shows such as LOST and House.