- all stories
- display
- reputation
- social
- search
- video
- more
Subscribe:
Monday, August 10th, 2009 by Andy Beal
Why iPhones & Blackberries Are Replacing iHop & Blueberry Pancakes
If you’re an avid dayparter, you might already know that breakfast is one of the best times of day to target your advertising.
According to the NYT, more and more people are checking emails, tweeting, texting and updating their Facebook status, before they grab breakfast. Some, are even more addicted!
This is morning in America in the Internet age. After six to eight hours of network deprivation — also known as sleep — people are increasingly waking up and lunging for cellphones and laptops, sometimes even before swinging their legs to the floor and tending to more biologically urgent activities.
Hah!
Seriously, breakfast is the new lunchtime! It used to be that lunchtime was the best time of day to target your online advertising. There’s nothing more captive than a bored worker with company provided broadband! Now it appears that more of us are getting our fix at home, before our Cheerios, and so marketers need to adapt.
This rise in pre-breakfast internet use could help mobile marketers finally figure out how to reach their target audience. As the report suggests, iPhones and Blackberries are becoming more popular than iHop and blueberry pancakes! Consumers are packing in a lot of mobile browsing first thing in the morning–the perfect time to capture their attention!
Have you had success targeting your ads at breakfast time?
Social Media Monitoring in Just 60-Seconds. Guaranteed!
Similar Stories in: Display, Local/Mobile | Forward: Email This Post
Share this post
Similar posts you may like...
6 comments on “Why iPhones & Blackberries Are Replacing iHop & Blueberry Pancakes”
- Google Buzz Launches 150+ Million User Social Network
- Putting a Dollar Value on Buzz
- Ask/IAC Q4: Bleeding Money, But Hey, Online Ads are Doing Good!
- Please Email This Article; Researchers Say You’ll Feel Better
- Google to Make Its Move on Facebook and Twitter?
- Study Shows Facebook’s Retail Appeal
- Win Copies of Tamar Weinberg's "The New Community Rules: Marketing on the Social Web" - 56 comments
- 32 Essential WordPress Plugins I Use...And You Don't! - 34 comments
- Do You Still Care About .Gov or .Edu Links? - 21 comments
- Using the Same Login Across Multiple Sites? You're Not Welcomed at Twitter! - 18 comments
- 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media - 16 comments
- Newspapers and Traditional Media Still Produce Most News - 15 comments
- 44% of Google News Visitors Don't Click Through - 15 comments
- Cup of Joe: It's All About The Benjamins - 15 comments
- FTC Unsure How to Enforce Blogging Guidelines; May Target Twitter - 11 comments
- YouTube Video Rentals on Tap - 11 comments
- Online Reputation Management Free Guide
- 26 Free Social Media Monitoring Tools
- 8 More Social Media Monitoring Tools
- 7-Minute SEO Guide
- 200+ Internet Marketers on Twitter
- SEO for WordPress Blogs
- 21 Best WordPress Plugins for New Blogs
- Google Reputation Management Advice
- 32 Essential WordPress Plugins
Marketing Jobs
Sidebar Sponsors
PILGRIM’S LINKS
POPULAR PAGES
PRWeb Newswire
- Search Marketing Expo – SMX West Announces Networking Activities for March 2-4 Conference
- PRWeb Partners with Zemanta to Enhance Visibility of News Releases in Blogosphere
- Win a New Beautyrest Mattress with Simmons' "Tweet for Sleep" Twitter® Sweepstakes
- Z57 Inc. Internet Marketing for Real Estate Agents Reports 2009 Client Acquisition Up 107%
Gagan Saxena Says:
August 10th, 2009 at 11:09 am
Agree with Pre-breakfast ‘Net fix to see what I missed while I was away, but pancakes to replace my Kashi bar? That’s going too far!
Contentinople - Erin Barker - News Bits: Web Users Logging On Earlier Says:
August 10th, 2009 at 11:53 am
[...] the consequences of this trend? [Ed. note: besides forgetting to walk the Labradoodle.] Breakfast could be the new lunchtime, the best time of day to target your online advertising, Andy Beal writes on his Marketing Pilgrim [...]
Social Media Commando Says:
August 10th, 2009 at 12:47 pm
Guilty
My morning routine starts with the powering up of my MacBook Pro even before I pour my first cup of coffee.
So many Tweets, so little time for this Social Media Commando …
Social Media Commando´s last blog ..Social Media Inspiration: Your Friendly Local Drug Dealer
jlbraaten Says:
August 10th, 2009 at 3:28 pm
This makes total sense. One of the greatest meetups in the Twin Cities is the social media breakfast (#smbmsp). I’m thinking of taking a half day on the 28th for that very reason.
jlbraaten´s last blog ..The Top 8 Best Free Audio Podcast Downloads on the Web
People Checking The Cellphones and Blackberries Before Breakfast - Google Live Search Says:
August 10th, 2009 at 5:54 pm
[...] Comments [...]
People Checking The Cellphones and Blackberries Before Breakfast | Google MSN Search Says:
August 10th, 2009 at 6:13 pm
[...] Comments Filed under: WebProNews, internet news, web news Tags: internet news, live news, online community, web news, web pro news Comments (0) [...]