So, Yahoo really isn’t fooling anyone with the announced testing of a new search engine interface. Sure, superficially we get to see lots of cool new features such as “show results from” filters, social media content, video playback within search results, and a whole host of new whistles and bells, but it’s nothing more than prepping for surgery. In this case, the surgical implanting of Microsoft’s Bing.
Here’s a screenshot of how some folks will see Yahoo’s search results:
And, here’s how a similar search on Bing looks:
So, basically, this is nothing more than Yahoo preparing its users for a switch to Bing–and its three column search design.
That’s it, end of story!
If you think there’s something more to this, then please feel free to sound-off in the comments below.