80% of Social Media is About ME

Yes!! Just last week I was lamenting that everything is all about you—but it turns out that now it’s all about me! Or at least when it comes to social media sites like Twitter and Facebook, according to Rutgers University researchers Mor Naaman and Jeffrey Boase (and Mashable).

After analyzing 3000 tweets from >350 tweeple, the study found that there were two basic types of Twitter users: informers and “meformers”—people who broadcast information centered around themselves, and their thoughts, activities and location. Only 20% of users turned out to be informers—leaving 80% as “meformers.”



Okay, so maybe this really isn’t surprising—40% of Twitter messages answer the microblogging service’s question in the box at the top of the page: what are you doing? Perhaps most interesting is their comparison of the two categories’ profiles on Twitter:

FeedBurner Goes Full-on 301

gooburner logoBack in April 2007, we pointed out that if you used FeedBurner click tracking to see which feed items people clicked on, it might be “siphoning off your link juice,” if people used those redirected links instead of your real URL. For example, your URL might be http://adsenseforfeeds.blogspot.com/2009/08/feedburner-terms-of-service-update.html but the redirect would be http://feedproxy.google.com/~r/blogspot/MQiv/~3/Z8Es5QuvgEI/feedburner-terms-of-service-update.html

FeedBurner worked to keep using the click tracking from hurting your rankings by using 302 redirects. There was also an option to select 301 redirects, but the average user probably wouldn’t know to switch that option on.

Well, now FeedBurner has changed their all redirection to 301s. According to the AdSense for Feeds blog, FB looked at the data for redirects and realized there would be some traffic or ranking benefit for their users if they changed from 302s to 301s.

66% Americans Don’t Want Ad Tracking…or “2 for 1″ on Coke 12-Packs

Professors at the University of Pennsylvania and the University of California, Berkeley just conducted one of the largest independent studies on privacy and advertising tracking–and you may want take note of the findings.

Of 1,000 adult internet users:

…66 percent that said tailored ads were “not OK,” an additional 7 percent said such ads were not OK when they were tracked on the site. An additional 18 percent said it was not OK when they were tracked via other Web sites, and an additional 20 percent said it was not OK when they were tracked offline.

For Tech Execs It’s Not About the Money…This Just In: It’s About the Money

Isn’t funny how there tends to be disconnect between what technology execs say and what they mean?

Take Shashi Seth for example. When he left Google’s YouTube, he stated “Google got a little big for me.” Well, apparently the one year at Cooliris was enough to either a) throw us off the scent, or b) help Seth realize that he does actually like big companies after all. He just landed at AOL as the new SVP of global ad products.

Among his duties will be development of a self-serve ad buying system for AOL inventory…He’ll also have global oversight of Advertising.com and the company’s other display ad products.

UK Internet Ad Spend Tops TV for the First Time

TPop the Corkhe headline is pretty spectacular, to be sure, if you are in the Internet marketing biz. The UK has become the first major world economy to report that online ad spending has topped that of television. The IAB put together numbers as reported by The Guardian that attests to the true coming of age of the Internet space as an advertising channel. Or does it?

Apparently, while there is a rush to make this announcement it is one of those situations that requires peeling back the onion a little bit more to see what may really be happening. Here’s a bit of background first

Do You Actually Watch 157 Videos Per Month?

Too Much Computer TimeThis week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period. Google sites alone accounted for over 10 billion of those videos with 99% of that number coming from YouTube. This number eclipses the previous month’s results and I am wondering if this economy is a main contributor to this amount of ‘free time’.

More Insight into YouTube

Mm, I love the smell of data in the work day.youtube vampire logo Introduced in March 2008, YouTube Insight data and stats on video usage. In May of that year, they added demographic data. And that October, they unveiled Click-to-Buy, which used their Content ID system to find copyright-violating music and video on UGC content on the site and slap ads on it that would pay the content owners (and also worked with media companies’ videos).

I know what you’re thinking. Wait a second, Jordan—the last one doesn’t have anything to do with data.

And you’d be right. Until now. YouTube’s Content ID and Insight programs are linking up—now data owners will be able to view stats from not just the videos that they own, but also others’ videos that use their content: