Yes!! Just last week I was lamenting that everything is all about you—but it turns out that now it’s all about me! Or at least when it comes to social media sites like Twitter and Facebook, according to Rutgers University researchers Mor Naaman and Jeffrey Boase (and Mashable).
After analyzing 3000 tweets from >350 tweeple, the study found that there were two basic types of Twitter users: informers and “meformers”—people who broadcast information centered around themselves, and their thoughts, activities and location. Only 20% of users turned out to be informers—leaving 80% as “meformers.”


Okay, so maybe this really isn’t surprising—40% of Twitter messages answer the microblogging service’s question in the box at the top of the page: what are you doing? Perhaps most interesting is their comparison of the two categories’ profiles on Twitter:


Back in April 2007, we pointed out that if you used FeedBurner click tracking to see which feed items people clicked on, it might be “
Professors at the University of Pennsylvania and the University of California, Berkeley just conducted one of the largest independent studies on privacy and advertising tracking–and you may want take note of the
Isn’t funny how there tends to be disconnect between what technology execs say and what they mean?
he headline is pretty spectacular, to be sure, if you are in the Internet marketing biz. The UK has become the first major world economy to report that online ad spending has topped that of television. The IAB put together numbers as reported by
This week
Introduced in March 2008, 







