Comments on: 20% of Online Advertising is on Social Networks

By: Eitan Birshan

Eitan Birshan — Sun, 13 Sep 2009 13:12:46 +0000

Really interesting, I didn’t know some of the networks above, But I think I will explore them.

Thanks!

By: Judith

Judith — Fri, 04 Sep 2009 15:48:30 +0000

Not surprised by the percentage of ads being SM is the latest “thing” but… I would love to know how effective those ads are and what about conversions? Seems the only ones benefiting from these ads are the social sites — not the advertisers. I pretty much don’t even notice ads and find the same from those I’ve talked to about the subject. So we can place the ads — but now the question becomes how do you actually get clicks and conversions from placing ads on social media sites…
.-= Judith´s last blog ..Social Media Friends: Are they really friends? =-.

By: Corey

Corey — Fri, 04 Sep 2009 13:43:13 +0000

I do not find these figures to be really that surprising. The reason being that social media is the buzz word and companies with big budget usually jump from buzz to buzz.

In my experience, social media marketing can pay dividends, but what is hard for some companies is quantifying those efforts are hard. The reason being that many marketing initiatives on social media are not always driving for a online conversion. So other tracking medias need to be deployed and tracked which some of these companies really do not. So is it worth it? I would say yes, however I would not be concentrating all my efforts in these channels unless it is my target demographic.

Finally, a big issue to tackle in these channels is how to you attract people to your marketing efforts. The issues that come into play is for an ad based model at least most of these channels are media and visually rich. So to draw people in, you are competing with a lot of other process and page elements that are shouting for attention.

By: Luci

Luci — Fri, 04 Sep 2009 13:30:45 +0000

I’m not surprised in the least that social media has grabbed so much of online advertising, though a little at who is advertising there as you also noted. I’m not sure if it’s completely worth it though – i don’t think i’ve clicked through one add on facebook in the last year because the targeting is a bit out – the ad’s that seem to crop up (for me, anyway) are completely irrelevant
.-= Luci´s last blog ..How Modern Language Is Changing What Is Classed As ‘English’ And How This Affects Your SEO. =-.

By: Greg Satell

Greg Satell — Fri, 04 Sep 2009 11:57:04 +0000

Jordan,

With all due respect, I think the statistic is misleading and not all that impressive. Social media demands CPM’s of less than 10% of what branded content sites demand. So that 20% is probably only a few percent of actual value. Also, it’s not clear that search is included.

There are some good reasons for this. See: http://www.digitaltonto.com/archives/67

- Greg
.-= Greg Satell´s last blog ..Digital Media’s Secret Weapon for Winning Ad Budgets (Why so Secret?) =-.

By: DJVassallo

DJVassallo — Fri, 04 Sep 2009 11:51:14 +0000

Those stats register ad impressions, does that mean it´s the number of clicks that ad had?
How easy ppl is clicking or avoiding click ads on Facebook? (despite how tricky banners / buttons have become)

By: Adi @ The Management Blog

Adi @ The Management Blog — Fri, 04 Sep 2009 11:07:47 +0000

What's interesting to me is that despite Facebook apparently running so many ads I can't recall seeing one in all the time I've used Facebook in the past year. They may be serving a lot of impressions but are they really get any return on it? .-= Adi @ The Management Blog´s last blog ..Government 'backs young Britain' to gain skills in recession =-.

By: V.C

V.C — Fri, 04 Sep 2009 06:35:49 +0000

I think advertising in social networks is a very good idea. Instead of traditional advertisement like Google Adwords or Yahoo Publisher, social networks is a new and a good way to get traffic effectively. .-= V.C´s last blog ..Ryan Kwanten vs. Jon Gosselin: Who’d You Prefer? =-.

By: Tinh

Tinh — Fri, 04 Sep 2009 03:41:41 +0000

I have never thought of this but very impressive to me and 1/5 of online advertising goes to social networks .-= Tinh´s last blog ..Hãy Bình Chọn Cho Mr. Twitter và Ms Twitter Việt Nam Tại Vòng Loại Khu Vực =-.

By: PS3

PS3 — Thu, 03 Sep 2009 18:23:10 +0000

Some interesting figures, I’d be even more keen to see the same comparison fo UK, Europe etc. I imagine MySpace won’t be quite as high in the least (but could be totally wrong).