The overall share for Google News UK jumped dramatically this week, from 46th most popular site to 28th most popular:
The perfect storm that contributed to this: “Google News UK was a top recipient for many of the most popular terms”:
- [Patrick Swayze] (who died)—GNUK was the second biggest recipient of UK searches—8.25% of traffic
- [Kanye West] (who lost his mind)—again, second biggest recipient—8.26%
- [Katie Price] (a model who admitted she had been raped by a celebrity)—third biggest—9.29
- [Keith Floyd] (who died)—fourth—5.28%
Most interesting, perhaps, is how much bigger this spike is than when Michael Jackson died (can you find it on the graph?). Here in the US, anyway, that was a much bigger deal in the media.
While I am very happy for Google News, and I’ma let them continue, I just want to say that when they benefit from so many tragedies, it almost makes Google News look like . . . well, vultures. But I guess it’s not their fault what people are searching for.
What do you think? Is covering celebrity tragedies a boon or a bane for Google News?