I am still shaking my head. Maybe it’s just me but that seems ridiculously high. I am a heavy Internet user. I spend considerable hours everyday on the computer researching etc, etc but I come nowhere near watching 5 video clips per day. I admit I probably have the TV on too much so maybe being online is a vacation of sorts with regard to watching video. I don’t know. Am I just a really low user of online video content?
Take a look at the comScore chart below to see how just how dominant Google (which is 99% YouTube in this case) is in this space as well.
So help me here. If you fall in line with these numbers, meaning you are a profile match to the just over 5 videos viewed per day type, what is it that you are watching? Of course, this is rated PG blog for the most part so anything deviant just keep to yourself and continue seeking help but please don’t share it here.
In fact, let’s take a look at a specific type of video viewing. Let’s keep it to marketing / advertising / product related videos. As marketers we need to be careful not to just look at this large number and automatically assume that everyone is watching videos about products or something that is related to our work. I have learned to never underestimate the power and allure of “stupid human tricks” video viewing which could simply be an escape mechanism for people at their desks who can’t wait to get out of the office.
What if the percentage of videos viewed that relate to marketing functions is just a small fraction of the total audience? That would be the number that we should be paying close attention to and not chase video’s version of a shiny object that will end up eating up valuable time and resources.
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