DOJ Ups Bingahoo Scrutiny
If you were just waiting for the other shoe to fall on the Yahoo-Microsoft deal—good news. Wait no longer. The US Department of Justice is taking another long, hard look at the deal.
The New York Times reports that the DoJ has requested a second round of information from the companies about the pending search deal. (Refresher, in the NYT’s terms: “Under the agreement, Yahoo would use the Bing search engine from Microsoft on its Web sites, and Yahoo would sell ads next to the search results.”)
Interesting that the DoJ is worried about antitrust measures from the companies best positioned to take on Google, the overwhelming favorite in search engines all over the world.
Although it appears that the EU and its executive arm, the European Commission, aren’t too concerned about the deal, approval from the DoJ is even more vital, since both companies are US-based. Concerns from the Department of Justice—and threats of anti-trust action—ultimately killed a search ad deal between Yahoo and Google last year—will the Bingahoo deal suffer the same fate?
What do you think? Is the Yahoo-Microsoft deal the lesser of two evils, and the only chance to unseat Google in the near future? Or does the deal merit more scrutiny from the DoJ?