It appears the newspaper industry is completely unable to figure out a way to innovate and monetize online content, so Google’s going to show them how it’s done.
Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community.
Very cool. Google pre-loads each result, meaning you get fast access to news–such as the sad passing of Patrick Swayze:
Then, the following thought crossed my mind: the newspaper is going to rip Google’s throat out for using their precious content in this way! After all, why visit the publisher’s site–and click on their ads–when you never have to leave Google Fast Flip?
Ah, but Google’s apparently smarter than me–shocking I know!
The announcement reveals that Google has pre-empted any ruffled feathers by partnering with the top news publishers.
…we partnered with three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. These partners will share the revenue earned from contextually relevant ads. This gives publishers an opportunity to introduce new readers to their content. It also tests our theory that being able to read articles faster means people will read more of them, driving more ad revenue to publishers.
Also clever, there’s a mobile version for Android and iPhone–complete with tactile page flipping.
Not so clever? That stupid logo. I’m known for my liberal use of emoticons, but really Google? You felt the logo needed a smiley face? Why not rename it Fast Flipper and user a dolphin as the logo? Now, that would be classy!