Posted September 4, 2009 10:26 am by with 1 comment

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Chip in brainOver at TechCrunch Michael Arrington has been doling out portions of his interview with Google’s Grand High Pubah (that’s code for CEO) Eric Schmidt. It’s interesting to see what one of the more influential people in the space (and in business overall) sees for the future of the industry / service. There is even some evidence that the folks at Google get some chuckles internally discussing mind control and connecting directly into brains for the real “intent of search”. Man, they sure know how to ’yuck it up’ out in Mountain View, don’t they?!

On a more serious note Schmidt talks about where search is now and what the next 10 years may hold

So I don’t know how to characterize the next 10 years except to say that we’ll get to the point – the long-term goal is to be able to give you one answer, which is exactly the right answer over time. Okay, you know, the question I’ll ask today, how many Americans have – what percentage of Americans have passports?…The Google’s answer was a site, which was somebody who had attempted to answer that question and had multiple answers. It’s quite interesting actually to read…So you go to a very good definitive site. And what I’d like to do is to get to the point where we could read his site and then summarize what it says, and answer the question…Along with the citation and so forth and so on.

As noted earlier the folks at Google like to think about the ultimate search experience of being tapped directly into your brain so there is little question as to what you are really searching for. Schmidt tells us

Now, Sergey (Brin) argues that the correct thing to do is to just connect it straight to your brain. In other words, you know, wire it into your head. And so we joke about this and said, we have not quite figured out what that problem looks like…But that would solve the problem. In other words, if we just – if you had the thought and we knew what you meant, we could run it and we could run it in parallel.

Wow, creepy, intriguing and completely nonsensical all at once. What seems to be very apparent is that Google is not resting on its laurels when it comes to search. Schmidt gives the impression that there is plenty of work to be done. With the growth of the Internet itself comes the growth of data sets. Managing those huge sets are a challenge and then making sense of them for the rest of us will always be a challenge.

Sounds like job security to me. I have to remind myself from time to time that the way we see information today, which seems so familiar and almost comfortable, could be gone as progress takes place. At some point, what we consider high end search to be today look like the industry’s equivalent of communicating with smoke signals. What won’t change much though is the industry model around it. As innovators like Google and others make new ‘toys’ it’ll be our job to make those toys work in ways that are helpful to everything as a whole. Hmmmm, it does sound like job security to me.