Posted September 9, 2009 1:26 pm by with 5 comments

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When the company I worked for got into email marketing, the perfect day and time to send an email blast was the holy grail. Can’t send on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because people are just getting into the rhythm of work and not ready to think about emails. Can’t send in the afternoon because people are shutting down for the day.

If you’re in the same place with your Facebook page, ViTrue’s Social Relationship Manager has that holy grail: data. And, as it turns out, some of the same logic about email scheduling applies on social networks: in terms of click through, Facebook wall posts are most effective in the middle of the week.
vitrue social ctr
Perhaps even more important than when to post is when not to post: if you’re trying to get people to click, don’t post on Thursday, Friday or Saturday.

The sample data came from almost 200M fans (I’m assuming there’s some overlap in there, or they just covered 80% of FB) over a 5 month period this year.


What do you think? Do you click more on Sunday-Wednesday? Do you think it matters when you post?

  • This is not surprising. Those time periods will be similar with any web promotion.

    It is not always the case if you work in sports. The best time to post anything is right when it happens.

  • Interesting stuff Jordan. Timeliness really is an important factor. I do think this all depends on an individuals’ profession and age group. As Michael mentioned, sports followers will be more likely to use social media while the big game is on Saturday or Sunday. However, for the most part I believe people stick to social media primarily on the weekdays. We all know how much time is wasted on Facebook at work! I would be interested to see if these numbers fit hand in hand with other social media outlets such as Twitter, Digg, etc. Please pass on more information if you find out Jordan! Great article.

    Joel Gross

  • Joel – A recent study from HubSpot points to Thursday, Friday, Tuesday, Wednesday (highest to lowest) as days with the highest number of Tweet. I have not seen any other Twitter data beside this one. Hope this provides soem insight.
    .-= Brent Nau´s last blog ..Twitter Click Tracking Being Implemented =-.

  • Very informative post Jordan. Thank you for sharing.

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