When the company I worked for got into email marketing, the perfect day and time to send an email blast was the holy grail. Can’t send on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because people are just getting into the rhythm of work and not ready to think about emails. Can’t send in the afternoon because people are shutting down for the day.
If you’re in the same place with your Facebook page, ViTrue’s Social Relationship Manager has that holy grail: data. And, as it turns out, some of the same logic about email scheduling applies on social networks: in terms of click through, Facebook wall posts are most effective in the middle of the week.
Perhaps even more important than when to post is when not to post: if you’re trying to get people to click, don’t post on Thursday, Friday or Saturday.
The sample data came from almost 200M fans (I’m assuming there’s some overlap in there, or they just covered 80% of FB) over a 5 month period this year.
What do you think? Do you click more on Sunday-Wednesday? Do you think it matters when you post?