Posted September 11, 2009 10:53 am by with 6 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

Screen shot 2009-09-11 at 10.41.47 AMThat great idea you had that involved launching a new SEO company using Yeah, you probably should have saved the $10 you spent on domain registration fees, because you have approximately zero chance that ICANN will let you keep it.

Just ask Absolutee Inc which registered hoping to convince us all that it was the go-to place for, well, Google web marketing. Unfortunately for them, they didn’t think that Google might have something to say about it.

Google disputed the domain ownership and ICANN’s arbitration forum agreed that the domain name was registered to take advantage of Google’s reputation and knowingly infringe its trademark.

“…under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the domain name be TRANSFERRED from Respondent to Complainant.”

Now, it’s not concrete that simply owning a domain name that includes “Google” in it, will result in you having to hand over the keys to the search giant. Absolutee Inc failed because its web site a) might have confused the general public that it was owned by Google and b) failed to demonstrate that it was operating under than name “GoogleWebMarketing” as a legitimate business.

Personally, I think they deserved to lose the domain name just for having a really bad web site! 😉