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Is Bing 2.0 in the Chute?

bing-logo-2-jApparently, Twitter is making waves with Microsoft in ways that you may not consider. Yesterday Mary-Jo Foley of ZDNet reported about some of the tweets coming from the annual Microsoft product demo event (and pep rally – her terminology) held at Safeco Field in Seattle. About 20,000 folks attended and were leaking some info (not much but some) about the possibility of Bing 2.0 as early as this fall. Oh boy, I can’t wait!

Foley says

Based on a handful of Tweets I’ve seen so far, meeting attendees (including those who are watching remotely) have seen a demo of Bing 2.0. At least one Tweeter claimed the new update of Bing is going to be rolled out the week of September 14.

Foley’s attempts to elicit some official response from Microsoft came back with nothing to support the Twitter rumor mill. The MS spokesperson said

“We’re very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today.”

Yawn! Honestly, if I were Microsoft and I had some new features for bing that were even introduced using the old Google trick of slapping “beta” on everything, I would be throwing the kitchen sink at the marketplace. Microsoft actually created a wave in the search industry that has not been seen in quite some time unless it was Google as the source. In order to continue the momentum that was created, Microhoo, or whatever you want to call them, should be just throwing it all out there. If they don’t do something soon they stand to lose the momentum created by bing’s roll out and their big splash could easily slip into the category of a footnote in the timeline of search.

Let’s use this opportunity to check in with you Pilgrims to see where you are on bing now that we are three months removed form the launch. Do you use it? Do you care? Is it competitive with Google. I’ll get it started by saying that I have not even given it a real “look see” yet because Google is my search choice by habit. There is too much to do in a day to sit around and wonder if bing is any good or not. I hear arguments on both sides of the coin but nothing has been compelling enough for me to make a switch or even consider it. Your thoughts? Maybe you can tweet Steve Ballmer from your iPhone to see if his head explodes.

  • http://www.ionadas.com Brian Combs

    Bing becomes interesting when it generates material traffic for either my clients sites or my own. Until then, it is at best an academic exercise.
    .-= Brian Combs´s last blog ..Google Maps Still Spammed for Locksmiths =-.

  • http://www.debtfreescholar.com/ Nate @ Debt-free Scholar

    I have not really tried Bing. Their search interface is too crowded, so I decided to stick with the nice clean Google interface.
    .-= Nate @ Debt-free Scholar´s last blog ..Free eBook: Tips On Preparing For College =-.

  • http://www.atlanticoptimize.com/ Web SEO

    It’s not just about the search interface that I hate about Bing. Also it’s search results. There are a number of keywords if searched both on Google and Bing, Google has the best results. But I salute Microsoft for trying hard to improve their search engine.
    .-= Web SEO ´s last blog ..Web Design a Platform for Business =-.

  • http://blogaul.com Blogaul

    Bing, I can’t wait! :)

  • http://www.pinnacledisplays.com trade show booths | Jim

    Hey Frank,
    I’m not very impressed by Bing, and it doesn’t seem to be catching on very much. So I’m not surprised that Microsoft is coming out with Bing 2.0. They need to create a Bing “XP” product, and not the Bing “Vista” that they seem to have now. I wish them good luck. It will take a LOT to dethrone the KING (that’s king with a G) :) Jim, mr trade show booths

  • CyHyoung Park

    I’ve actually switched my default search engine to Bing from Google, well, for a whole week. But I am now back to Google. I wanted to give Bing a fair chance, but my day-to-day function was too cumbersome without my personalized Google. And, I just couldn’t undeniably tell how Bing’s search results were superior than that of Google. Bing seems to have ways to go before it can provide sticky user experience (but Bing Map is pretty cool as it gives you whole different aerial shots than google map.)

  • http://www.firedrum.com Jacob Lebo

    I have always used the personal name search when testing any new search engines. I’ll do a quick search for my name and if said search engine turns up relevant content about me, I’ll give it a shot…Bing definitely failed my simple test