Based on a handful of Tweets I’ve seen so far, meeting attendees (including those who are watching remotely) have seen a demo of Bing 2.0. At least one Tweeter claimed the new update of Bing is going to be rolled out the week of September 14.
Foley’s attempts to elicit some official response from Microsoft came back with nothing to support the Twitter rumor mill. The MS spokesperson said
“We’re very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today.”
Yawn! Honestly, if I were Microsoft and I had some new features for bing that were even introduced using the old Google trick of slapping “beta” on everything, I would be throwing the kitchen sink at the marketplace. Microsoft actually created a wave in the search industry that has not been seen in quite some time unless it was Google as the source. In order to continue the momentum that was created, Microhoo, or whatever you want to call them, should be just throwing it all out there. If they don’t do something soon they stand to lose the momentum created by bing’s roll out and their big splash could easily slip into the category of a footnote in the timeline of search.
Let’s use this opportunity to check in with you Pilgrims to see where you are on bing now that we are three months removed form the launch. Do you use it? Do you care? Is it competitive with Google. I’ll get it started by saying that I have not even given it a real “look see” yet because Google is my search choice by habit. There is too much to do in a day to sit around and wonder if bing is any good or not. I hear arguments on both sides of the coin but nothing has been compelling enough for me to make a switch or even consider it. Your thoughts? Maybe you can tweet Steve Ballmer from your iPhone to see if his head explodes.