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	<title>Comments on: Marketers (Still) Taking Facebook Seriously&#8211;With Good Reason</title>
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		<title>By: Lauren</title>
		<link>http://www.marketingpilgrim.com/2009/09/marketers-still-taking-facebook-seriously-with-good-reason.html/comment-page-1#comment-88415</link>
		<dc:creator>Lauren</dc:creator>
		<pubDate>Tue, 29 Sep 2009 18:59:00 +0000</pubDate>
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		<description>I work with Empathica, the company behind the GoRecommend tool, and I just wanted to help clarify how it works. Customers who had a great experience are asked if they would like to make a recommendation on Facebook. The GoRecommend application automatically posts that recommendation to the recommender’s Facebook page, thus exposing the positive comments to all of their Facebook friends. The customer who gave the recommendation can also opt to easily send a brief e-mail message to select friends (sometimes with a coupon to that establishment also included). You can read more about it at http://www.empathica.com/gorecommend.html</description>
		<content:encoded><![CDATA[<p>I work with Empathica, the company behind the GoRecommend tool, and I just wanted to help clarify how it works. Customers who had a great experience are asked if they would like to make a recommendation on Facebook. The GoRecommend application automatically posts that recommendation to the recommender’s Facebook page, thus exposing the positive comments to all of their Facebook friends. The customer who gave the recommendation can also opt to easily send a brief e-mail message to select friends (sometimes with a coupon to that establishment also included). You can read more about it at http://www.empathica.com/gorecommend.html</p>
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