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New Data Suggests We’ve Grown Bored of Twitter

If we can believe Hitwise, we’ve all hit a Twitter slump:

Of course, this could just mean that we’re all switching from the web interface to desktop and mobile applications, but surely if Twitter were adding new users, they’d start with the web site, right?

Hmm. Maybe there’s a slump in those seeking out Twitter too!

What are your thoughts?

  • http://www.ashokkarra.com ashok

    I got bored with Twitter earlier this summer – the audience was visiting my blog, sure, but only after I dropped the link 7072938479279279 times in a conversation. The ability to get an audience that would actually take me seriously independent of my continual prompting showed itself to be difficult.

    Moreover, I felt there were other things I could do that were more important: building links and authority with search engines seemed to be a much more credible cause, as I could reach out to others still, but actually get a dofollow link in the process. So.
    .-= ashok´s last blog ..On Socrates, Dancing and Philosophy: Xenophon, Symposium II 15-20 =-.

  • http://techcrunchies.com Anand Srinivasan

    Yayy..I love you Andy :P
    Had been waiting for this to happen for a long long time!
    .-= Anand Srinivasan´s last blog ..Most Visited Gaming Websites in USA =-.

  • http://www.informixx.com/ Informixx

    There is an evident decline on the search volume of Twitter in the U.S. This is quite a sad news but this doesn’t necessarily mean that Twitter is totally declining.

  • http://www.katugasm2.co.uk Nigel Legg

    Two things: what are the absolute figures? If market increases overall, a drop in market share could be associated with continuing absolute growth – ie the first graph could just show slowing of growth. And the same for search – a decline in searches for twitter could just mean that people have finally cottoned on that twitter is at twitter.com and no longer need to search for it.

  • Jon Dale

    You can be bored of twittering, but not bored of Twitter. Properly speaking, you can be bored of doing something, but you can’t be bored of something. You can be bored with, or by it, but you oughtn’t, unless you’re too bored to care anymore, be bored of it.

    • http://www.marketingpilgrim.com Andy Beal

      So, being bored of your comment is grammatically incorrect? :-P

      • Jon Dale

        Yes, that’s right. It’s an increasingly common misuse, however, as the subsequent comments demonstrate – although the writers may be taking their lead from the article title. And “bored of…” is not always incorrect. It seems it can be ok preceding the description of an activity in some cases – possibly as in: I’m bored of having to listen to the same speech every time we come to one of these meetings – but it’s always ok, and safer, to stick with “by” or “with”.

  • http://www.digitaltonto.com Greg Satell

    I don’t know why the data shown should be seen as a signal that people are getting bored of twitter. After a period of exponential growth, it’s leveling off.

    Now they need to figure out a way to make money.

    [edited]

    - Greg
    .-= Greg Satell´s last blog ..The Future of Consumer Targeting =-.

  • Justin

    Twitter is practically worthless if you’re not using it on a mobile app. Who is going to sit and refresh their twitter homepage all day. The thing I really like about twitter is how easily it provides me with info everywhere I am. Sports scores, traffic, news, breaking events, what my friends are doing etc. I think people still aren’t sure what to make of twitter. A lot of people are still stuck on the “well what would I say” bandwagon, which will subside over time. Additionally as more and more businesses use twitter it will serve to enhance it’s overall appeal.

    I think.

  • http://www.7-meilenstiefel.net Timo

    Well, I am bored of it, too, although I never used it very much. But in Germany the hype wasn’t so big yet, I think.

  • http://www.theistudio.com/muse Judith

    Not as much bored as frustrated with all the noise, repetitive Tweeting by some and senseless dribble. It also appears, as do many stats reflect, that the majority are more into being heard (Tweeting) than listening to others and reading Tweets. So you have all these “marketing Tweets” that are not being read — even when they are a RT.

    Just as with anything online, once it reaches critical mass, it gets mucked up, muddied up and noisy. Very hard to separate the wheat from the chaff — and this has had me thinking my time is more valuable and can be spent more productively on other activities.

    I’m still testing some methodologies to see if I can come up with a successful strategy from a Marketing POV that works for me and that I enjoy being part of. So far, not so much …
    .-= Judith´s last blog ..R.I.P. Meta Keyword Tag =-.