New Study: One Word Describes Affiliate Marketing via Social Networks – Craptastic!
If you’re an affiliate marketer, 2009 doesn’t hold much growth for you, but Forrester predicts a healthy rise in spending after that–through 2014. In fact, US affiliate marketing spend will increase to $4 billion over that 5 year stretch, realizing a very healthy 16% growth rate.
However, if you’re hoping Facebook, Twitter, and others social networks will be your secret to success, you may wish to think again.
Sixty-two percent of US online buyers use social networking sites like Facebook or MySpace.com for communicating and keeping up with friends. Only 2% of US online buyers have purchased products through social networking sites. Affiliate sites get paid based on transactions they drive, not simply click-throughs. Thus, affiliate sites currently experimenting with social networks may be getting traffic from these sites, but they are sending very few qualified leads to marketers. Little money will therefore change hands in this scenario.
In fact, Forrester says that we shouldn’t rely on social networks to drive purchases anytime in the next five years! It says it will take at least that long for consumers to change their shopping habits and social networks to offer better shopping tools.
Anyone want to dispute this? Are you having great success with affiliate marketing with social networks?