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	<title>Comments on: Newspaper Publishers Half Way Sure About Paid Content Success</title>
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		<title>By: Paid Content &#8211; A snack or a Meal? &#171; Neil Thackray&#8217;s Business Media Blog</title>
		<link>http://www.marketingpilgrim.com/2009/09/newspaper-publishers-half-way-sure-about-paid-content-success.html/comment-page-1#comment-90006</link>
		<dc:creator>Paid Content &#8211; A snack or a Meal? &#171; Neil Thackray&#8217;s Business Media Blog</dc:creator>
		<pubDate>Mon, 05 Oct 2009 06:52:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13052#comment-90006</guid>
		<description>[...] Newspaper Publishers Half Way Sure About Paid Content Success (marketingpilgrim.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Newspaper Publishers Half Way Sure About Paid Content Success (marketingpilgrim.com) [...]</p>
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		<title>By: Sage Lewis</title>
		<link>http://www.marketingpilgrim.com/2009/09/newspaper-publishers-half-way-sure-about-paid-content-success.html/comment-page-1#comment-86788</link>
		<dc:creator>Sage Lewis</dc:creator>
		<pubDate>Tue, 22 Sep 2009 20:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13052#comment-86788</guid>
		<description>I had an interesting micro payment experience the other day. A plugin for a photo editing tool I use had expired. All I had to do to reactivate the plugin was to make a minimum $1 donation to the creator of the plugin.

That sounded fair enough to me. 

When I got to the donate page he had some nice, brief sales copy that said something like, &quot;Thanks for being willing to donate to my plugin. I do updates a lot. While you can donate as little as a dollar, if everyone donated $15 for the plugin that would allow me to spend more time on it and make it even better. Your donation gives you a lifetime right to use this plugin and all of its updates.&quot;

So, since I had to pay anyway, I decided to give the guy $15.

I think if these newspapers can just get people to put their credit card into the system then they are largely home free. 

Do you know how many times I buy a $3 on demand movie from Amazon just on a whim? It&#039;s SO easy.

So, your credit card is entered into the system. You read their articles all the time. Then, something REALLY cool comes out. If you want to read it you just have to click this one little button and pay $3. I think you&#039;d be surprised how many people would do it.

People aren&#039;t genius masters of their money. They are just lazy.
.-= Sage Lewis´s last blog ..&lt;a href=&quot;http://www.webmarketingwatch.com/video/2009/09/22/drunk-discount-sale/&quot; rel=&quot;nofollow&quot;&gt;Drunk Discount Sale&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I had an interesting micro payment experience the other day. A plugin for a photo editing tool I use had expired. All I had to do to reactivate the plugin was to make a minimum $1 donation to the creator of the plugin.</p>
<p>That sounded fair enough to me. </p>
<p>When I got to the donate page he had some nice, brief sales copy that said something like, &#8220;Thanks for being willing to donate to my plugin. I do updates a lot. While you can donate as little as a dollar, if everyone donated $15 for the plugin that would allow me to spend more time on it and make it even better. Your donation gives you a lifetime right to use this plugin and all of its updates.&#8221;</p>
<p>So, since I had to pay anyway, I decided to give the guy $15.</p>
<p>I think if these newspapers can just get people to put their credit card into the system then they are largely home free. </p>
<p>Do you know how many times I buy a $3 on demand movie from Amazon just on a whim? It&#8217;s SO easy.</p>
<p>So, your credit card is entered into the system. You read their articles all the time. Then, something REALLY cool comes out. If you want to read it you just have to click this one little button and pay $3. I think you&#8217;d be surprised how many people would do it.</p>
<p>People aren&#8217;t genius masters of their money. They are just lazy.<br />
.-= Sage Lewis´s last blog ..<a href="http://www.webmarketingwatch.com/video/2009/09/22/drunk-discount-sale/" rel="nofollow">Drunk Discount Sale</a> =-.</p>
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		<title>By: Michael Martinez</title>
		<link>http://www.marketingpilgrim.com/2009/09/newspaper-publishers-half-way-sure-about-paid-content-success.html/comment-page-1#comment-86695</link>
		<dc:creator>Michael Martinez</dc:creator>
		<pubDate>Tue, 22 Sep 2009 17:02:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13052#comment-86695</guid>
		<description>Some people will pay for brand value news -- news from resources they feel can dig deeper, report more thoroughly, and stay on top of breaking trends.

Most people will not pay for rehashed news.

If the news industry switches to online subscription models they will find other people willing to provide quality news without subscriptions.  A speculative online news industry will spring up.  The resources are already there for people to create functional news sites without having to hire news rooms or rely on RSS feed mashups.

I speak from experience.  When the journalism industry let thousands of journalists go, some of those journalists banded together to create new reporting bureaus that are independent of the major media companies.  Having worked with one of those new companies, I know they can provide a quality service that will bring in readers.</description>
		<content:encoded><![CDATA[<p>Some people will pay for brand value news &#8212; news from resources they feel can dig deeper, report more thoroughly, and stay on top of breaking trends.</p>
<p>Most people will not pay for rehashed news.</p>
<p>If the news industry switches to online subscription models they will find other people willing to provide quality news without subscriptions.  A speculative online news industry will spring up.  The resources are already there for people to create functional news sites without having to hire news rooms or rely on RSS feed mashups.</p>
<p>I speak from experience.  When the journalism industry let thousands of journalists go, some of those journalists banded together to create new reporting bureaus that are independent of the major media companies.  Having worked with one of those new companies, I know they can provide a quality service that will bring in readers.</p>
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		<title>By: Andreas Nurbo</title>
		<link>http://www.marketingpilgrim.com/2009/09/newspaper-publishers-half-way-sure-about-paid-content-success.html/comment-page-1#comment-86608</link>
		<dc:creator>Andreas Nurbo</dc:creator>
		<pubDate>Tue, 22 Sep 2009 07:23:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13052#comment-86608</guid>
		<description>I think people will pay for news when its quality and not quantity. Why would they pay for the same republished news from TT, Reuters etc. In some cases they even rewrite the news they get from those services which is just lame.

I&#039;m willing to pay for serious stuff not the usual crap u find on newssites coz that u can find everywhere.
In depth stories, investigative journalism etc is what I want.</description>
		<content:encoded><![CDATA[<p>I think people will pay for news when its quality and not quantity. Why would they pay for the same republished news from TT, Reuters etc. In some cases they even rewrite the news they get from those services which is just lame.</p>
<p>I&#8217;m willing to pay for serious stuff not the usual crap u find on newssites coz that u can find everywhere.<br />
In depth stories, investigative journalism etc is what I want.</p>
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