Comments on: Omniture & comScore Join Forces for Good Measure! http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html Internet Marketing News Mon, 15 Mar 2010 20:53:44 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Jared Waxman http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html/comment-page-1#comment-86596 Jared Waxman Tue, 22 Sep 2009 05:53:29 +0000 http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html#comment-86596 Since I used to run the Alexa Research panel (about a decade ago!) which was a predecessor to comScore's ilk, I'm intimately familiar with publishers' desire to have more control over their public stats. I can understand both the excitement and some potential issues around this kind of "Reese's cup". Is there any new tag auditing to accompany this move? Does demographics get merged as well? I'm curious to know from anyone who has already engaged comScore or Omniture about this and any more details that are emerging? And what took so long! .-= Jared Waxman´s last blog ..<a href="http://www.benchmark-analytics.com/d/?q=Web+Analytics+%26+Website+Optimization+Presentations+Jared+Waxman" rel="nofollow">Web Analytics & Website Optimization Presentations from Jared Waxman</a> =-. Since I used to run the Alexa Research panel (about a decade ago!) which was a predecessor to comScore’s ilk, I’m intimately familiar with publishers’ desire to have more control over their public stats. I can understand both the excitement and some potential issues around this kind of “Reese’s cup”. Is there any new tag auditing to accompany this move? Does demographics get merged as well? I’m curious to know from anyone who has already engaged comScore or Omniture about this and any more details that are emerging? And what took so long!
Jared Waxman´s last blog ..Web Analytics & Website Optimization Presentations from Jared Waxman My ComLuv Profile

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html/comment-page-1#comment-86443 Andy Beal Mon, 21 Sep 2009 17:34:05 +0000 http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html#comment-86443 I would imagine that the downstream metrics are something Omniture can bring to the partnership. I would imagine that the downstream metrics are something Omniture can bring to the partnership.

]]> By: Michael Martinez http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html/comment-page-1#comment-86440 Michael Martinez Mon, 21 Sep 2009 17:31:07 +0000 http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html#comment-86440 Now if only comScore would stop reporting page views for "search market share" we might have a chance to get some meaningful metrics for our industry. comScore -- focus on the traffic that search engines actually SEND to non-search engine sites. Thank! Now if only comScore would stop reporting page views for “search market share” we might have a chance to get some meaningful metrics for our industry. comScore — focus on the traffic that search engines actually SEND to non-search engine sites. Thank!

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html/comment-page-1#comment-86431 Andy Beal Mon, 21 Sep 2009 16:59:04 +0000 http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html#comment-86431 Great minds think alike! Now, can you really make it work as well as a Reese's cup? ;-) Good luck! Great minds think alike! Now, can you really make it work as well as a Reese’s cup? ;-)

Good luck!

]]> By: Matthew Langie http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html/comment-page-1#comment-86420 Matthew Langie Mon, 21 Sep 2009 16:04:41 +0000 http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html#comment-86420 Andy- I'm happy to see your post on this announcement, and look forward to having everyone join in for a rousing rendition of kumbaya. ;^) It's also interesting to note your take with the chocolate+peanut butter reference. That is the title of my blog posting today: You Got Your Chocolate In My Peanut Butter!-Can Web Analytics and Panel-Based Data Really Be Good Together? Check it out the tasty review at: http://bit.ly/UD7Ml Cheers, Matt Langie Sr Director, Product Marketing Omniture http://blogs.omniture.com .-= Matthew Langie´s last blog ..<a href="http://feedproxy.google.com/~r/omniture/blogs/all/~3/xQkZpNeRQWQ/" rel="nofollow">JavaScript or VISTA?</a> =-. Andy-

I’m happy to see your post on this announcement, and look forward to having everyone join in for a rousing rendition of kumbaya. ;^)

It’s also interesting to note your take with the chocolate+peanut butter reference. That is the title of my blog posting today:

You Got Your Chocolate In My Peanut Butter!-Can Web Analytics and Panel-Based Data Really Be Good Together?

Check it out the tasty review at: http://bit.ly/UD7Ml

Cheers,

Matt Langie
Sr Director, Product Marketing
Omniture
http://blogs.omniture.com
Matthew Langie´s last blog ..JavaScript or VISTA? My ComLuv Profile

]]> By: Josh Braaten http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html/comment-page-1#comment-86395 Josh Braaten Mon, 21 Sep 2009 15:06:07 +0000 http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html#comment-86395 Wow, this is pretty darned awesome. Data discrepancies are one of the big hurdles in the way of Internet marketers everywhere. Execs are already hesitant to buy into the new and overwhelming realm of measurable web strategies. Dovetailing the first-party and third-party data could potentially be the biggest step in data quality improvement in recent history. Very exciting. .-= Josh Braaten´s last blog ..<a href="http://www.bigpictureweb.com/website-planning-worksheet-measuring-performance-improvements" rel="nofollow">A Website Planning Worksheet - Measuring Performance Improvements</a> =-. Wow, this is pretty darned awesome. Data discrepancies are one of the big hurdles in the way of Internet marketers everywhere. Execs are already hesitant to buy into the new and overwhelming realm of measurable web strategies. Dovetailing the first-party and third-party data could potentially be the biggest step in data quality improvement in recent history. Very exciting.
Josh Braaten´s last blog ..A Website Planning Worksheet – Measuring Performance Improvements My ComLuv Profile

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