Marketing Pilgrim

If you are going to school it is probably hard to imagine a better resume builder than an internship at Google. I suspect that those folks will have a bit of an advantage in an interview situation over the kid who tries to spin his gig waiting tables at the beach for the summer by saying he “managed workflow and expedited product delivery in a fast paced, food related industry.” So what were these busy, industrious over-achievers up to for the summer? Trying to make school easier, of course, through improvements in Google Docs.

Presenting the first ad from Yahoo’s multi-million dollar campaign.

I’ll save my thoughts for now, but what do Y!ou think of it?

Let me guess: you’re looking for a way to get your clients’ products placed in all kinds of media—but you can’t afford any celebrity endorsements. Well, if you’re okay with your products being hawked by nobodies, you might be in luck, according to an AdAge article on Udorse.

Okay, at first it doesn’t sound so appealing: pay everybody and his dog for taking pictures of themselves with your products sounds like a good way to bankrupt yourself. But naturally, these people aren’t pulling in the same endorsement fees the big stars are.

But the real genius of the system isn’t from paying people to be pictured with your product—it’s the implementation. Udorse automatically uses Facebook photos for images with tagged products. Join the system and tag the product, and you’re taken to a short endorsement form to fill out.

Now that Twitter has been able to convince some pretty wealthy folks that their little ol’ 140 character deal is worth in the range of $1 billion it’s time to get down to brass tacks. What does that mean? Since people now have this huge number in their head there will be continued and likely more vocal calls for Twitter to at least reveal some plan to generate revenue worthy of that valuation number. Hey, it’s the Internet though so maybe not!

AdAge is pretty convinced that this is something that needs to be addressed sooner than later.

It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.

At the summit, Facebook’s social graph was the brass ring—everybody wanted a way to tap into the friend data and relationships in Facebook, but most users aren’t happy with sharing that information. Beacon, Facebook’s efforts to leverage friendship data and connections for people (and selected advertisers), will officially come to an end once a court approves a class-action settlement.

It’s little wonder Facebook friends are so highly prized to marketers—according research firm Nielsen Claritas, Facebook’s audince is a far more affluent demographic these days than that of the former social media king, MySpace:

Late last week, I had the pleasure of sitting down with Jennifer Lindsay to discuss online reputation management, Trackur, and, well, life in general.

Mid-way through the interview I give up the secret to my success.

You can listen to it via the player below: