So thanks to Google, I will once again start hearing from my reputation management clients. They’ll all want to know about the ramifications of Google’s new Sidewiki for their online reputation.
My response? Don’t sweat it.
If you’re not familiar, I’ll give you a quick overview of Google Sidewiki. It’s a Google Toolbar add-on that lets you view user comments–ranked by Google for importance–for any web page you happen to visit. It looks something like this:

If you need more details, then Danny Sullivan burned the midnight oil to dissect every aspect of it. But really, there’s not much more to it than what I’ve summarized above.
OK, back to the reputation aspects of Sidewiki. Here’s why I’m not sweating it.


Almost a year
We appear to be caught in a rut as of late. No one wants to make a definitive statement as to whether or not the recession / slow down / depression / aberration or whatever we call this thing is over or not. Depending on who you talk to we can either be on the edge of a recovery or the edge of a cliff. Is there a way to tell if this dark economic time is seeing some light at the end of the tunnel?
This is one of those chances for our readers to help with an informal survey of sorts. According to a report issued by Crowd Science and reported over at the
Turns out, they do—or at least, they might. The story is so strange that even Michael Masnick of TechDirt, who covers all kinds of bizarre legalities,
You should already know that
Microsoft’s Bing continues to grow its market share, according to comScore. They’re up from 8% (Microsoft’s market share at launch) to 9.3% (that astounding leap represents over 16% growth!! Google’s growth rate, by comparison, is paltry! Paltry, I tell you!). And we probably have to ascribe at least a little of their growth to their 







