So thanks to Google, I will once again start hearing from my reputation management clients. They’ll all want to know about the ramifications of Google’s new Sidewiki for their online reputation.
My response? Don’t sweat it.
If you’re not familiar, I’ll give you a quick overview of Google Sidewiki. It’s a Google Toolbar add-on that lets you view user comments–ranked by Google for importance–for any web page you happen to visit. It looks something like this:
If you need more details, then Danny Sullivan burned the midnight oil to dissect every aspect of it. But really, there’s not much more to it than what I’ve summarized above.
OK, back to the reputation aspects of Sidewiki. Here’s why I’m not sweating it.