Marketing Pilgrim

Back in February, Google premiered Google Sync, which coordinated participating phones (all those with the SyncML standar) with Google Calendar, Contacts and Gmail.

However, in the first iteration of the product, the Gmail sync left a little to be desired. Rather than popping up with new messages, you had to manually check your email from your mobile. (The horror! The horror!) But that stone age interface has finally passed—Google has unveiled push Gmail for Google Sync now.

Are you a visual learner? Good news: Google drew you a cartoon.

We can all finally breathe easier. Sync actually works with your phone’s native email app, so it doesn’t require a new email app to download.

You can also pick and choose which Google apps you sync with—Calendar, Contacts and Gmail, any two of the above, or all three.

Really, we were expecting this a lot sooner. Google Sync premiered just two weeks after offline Gmail, and RWW agreed that the logical next step was to go to push Gmail.

What do you think? Are you using Google Sync and are you exited for the new capabilities? If you’re not using Google Sync, will you start now?

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